RCKY vs. WEYS, EM, CLAR, GPRO, POWW, HBB, COOK, HNST, LCUT, and SSP
Should you be buying Rocky Brands stock or one of its competitors? The main competitors of Rocky Brands include Weyco Group (WEYS), Smart Share Global (EM), Clarus (CLAR), GoPro (GPRO), AMMO (POWW), Hamilton Beach Brands (HBB), Traeger (COOK), Honest (HNST), Lifetime Brands (LCUT), and E.W. Scripps (SSP). These companies are all part of the "consumer discretionary" sector.
Weyco Group (NASDAQ:WEYS) and Rocky Brands (NASDAQ:RCKY) are both small-cap consumer discretionary companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, profitability, media sentiment, dividends, valuation, community ranking, analyst recommendations, risk and earnings.
23.6% of Weyco Group shares are owned by institutional investors. Comparatively, 75.1% of Rocky Brands shares are owned by institutional investors. 38.9% of Weyco Group shares are owned by insiders. Comparatively, 8.2% of Rocky Brands shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.
In the previous week, Rocky Brands had 1 more articles in the media than Weyco Group. MarketBeat recorded 1 mentions for Rocky Brands and 0 mentions for Weyco Group. Weyco Group's average media sentiment score of 1.88 beat Rocky Brands' score of 1.79 indicating that Rocky Brands is being referred to more favorably in the news media.
Weyco Group has higher earnings, but lower revenue than Rocky Brands. Weyco Group is trading at a lower price-to-earnings ratio than Rocky Brands, indicating that it is currently the more affordable of the two stocks.
Weyco Group has a beta of 0.83, meaning that its stock price is 17% less volatile than the S&P 500. Comparatively, Rocky Brands has a beta of 1.97, meaning that its stock price is 97% more volatile than the S&P 500.
Weyco Group pays an annual dividend of $1.04 per share and has a dividend yield of 3.4%. Rocky Brands pays an annual dividend of $0.62 per share and has a dividend yield of 1.6%. Weyco Group pays out 33.9% of its earnings in the form of a dividend. Rocky Brands pays out 34.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Weyco Group has raised its dividend for 1 consecutive years. Weyco Group is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.
Weyco Group has a net margin of 9.69% compared to Weyco Group's net margin of 2.88%. Rocky Brands' return on equity of 12.27% beat Weyco Group's return on equity.
Rocky Brands received 82 more outperform votes than Weyco Group when rated by MarketBeat users. However, 57.88% of users gave Weyco Group an outperform vote while only 55.56% of users gave Rocky Brands an outperform vote.
Rocky Brands has a consensus price target of $28.00, suggesting a potential downside of 26.62%. Given Weyco Group's higher possible upside, analysts clearly believe Rocky Brands is more favorable than Weyco Group.
Summary
Weyco Group beats Rocky Brands on 11 of the 19 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding RCKY and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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