HNST vs. YSG, REV, NHTC, FLGC, BYON, JMIA, HEPS, DDL, MYTE, and QRTEA
Should you be buying Honest stock or one of its competitors? The main competitors of Honest include Yatsen (YSG), Revlon (REV), Natural Health Trends (NHTC), Flora Growth (FLGC), Beyond (BYON), Jumia Technologies (JMIA), D-Market Elektronik Hizmetler ve Ticaret A.S. (HEPS), Dingdong (Cayman) (DDL), MYT Netherlands Parent B.V. (MYTE), and Qurate Retail (QRTEA).
Yatsen (NYSE:YSG) and Honest (NASDAQ:HNST) are both small-cap consumer staples companies, but which is the better business? We will contrast the two businesses based on the strength of their analyst recommendations, risk, community ranking, valuation, profitability, earnings, institutional ownership, dividends and media sentiment.
Yatsen has a beta of -2.77, indicating that its stock price is 377% less volatile than the S&P 500. Comparatively, Honest has a beta of 1.84, indicating that its stock price is 84% more volatile than the S&P 500.
Honest has a consensus target price of $4.55, suggesting a potential upside of 70.41%. Given Yatsen's higher probable upside, analysts plainly believe Honest is more favorable than Yatsen.
45.5% of Honest shares are owned by institutional investors. 29.0% of Yatsen shares are owned by company insiders. Comparatively, 8.6% of Honest shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.
Honest has lower revenue, but higher earnings than Yatsen. Honest is trading at a lower price-to-earnings ratio than Yatsen, indicating that it is currently the more affordable of the two stocks.
Honest received 13 more outperform votes than Yatsen when rated by MarketBeat users. However, 36.36% of users gave Yatsen an outperform vote while only 35.00% of users gave Honest an outperform vote.
Honest has a net margin of -6.27% compared to Honest's net margin of -27.06%. Honest's return on equity of -12.10% beat Yatsen's return on equity.
In the previous week, Honest had 3 more articles in the media than Yatsen. MarketBeat recorded 3 mentions for Honest and 0 mentions for Yatsen. Yatsen's average media sentiment score of 1.63 beat Honest's score of 0.00 indicating that Honest is being referred to more favorably in the news media.
Summary
Honest beats Yatsen on 11 of the 17 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding HNST and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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