MLKN vs. VSTO, RSI, VZIO, CWH, SONO, MBC, BOWL, CMPR, TV, and AMC
Should you be buying MillerKnoll stock or one of its competitors? The main competitors of MillerKnoll include Vista Outdoor (VSTO), Rush Street Interactive (RSI), VIZIO (VZIO), Camping World (CWH), Sonos (SONO), MasterBrand (MBC), Bowlero (BOWL), Cimpress (CMPR), Grupo Televisa, S.A.B. (TV), and AMC Entertainment (AMC). These companies are all part of the "consumer discretionary" sector.
MillerKnoll (NASDAQ:MLKN) and Vista Outdoor (NYSE:VSTO) are both mid-cap consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their valuation, dividends, profitability, institutional ownership, risk, analyst recommendations, earnings, media sentiment and community ranking.
MillerKnoll presently has a consensus target price of $25.00, indicating a potential downside of 12.80%. Vista Outdoor has a consensus target price of $38.67, indicating a potential upside of 11.95%. Given Vista Outdoor's stronger consensus rating and higher possible upside, analysts clearly believe Vista Outdoor is more favorable than MillerKnoll.
Vista Outdoor received 396 more outperform votes than MillerKnoll when rated by MarketBeat users. However, 58.33% of users gave MillerKnoll an outperform vote while only 57.82% of users gave Vista Outdoor an outperform vote.
MillerKnoll has a net margin of 1.96% compared to Vista Outdoor's net margin of -0.20%. Vista Outdoor's return on equity of 19.75% beat MillerKnoll's return on equity.
MillerKnoll has higher revenue and earnings than Vista Outdoor. Vista Outdoor is trading at a lower price-to-earnings ratio than MillerKnoll, indicating that it is currently the more affordable of the two stocks.
87.5% of MillerKnoll shares are owned by institutional investors. Comparatively, 90.5% of Vista Outdoor shares are owned by institutional investors. 2.7% of MillerKnoll shares are owned by insiders. Comparatively, 1.1% of Vista Outdoor shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.
In the previous week, Vista Outdoor had 12 more articles in the media than MillerKnoll. MarketBeat recorded 15 mentions for Vista Outdoor and 3 mentions for MillerKnoll. MillerKnoll's average media sentiment score of 1.01 beat Vista Outdoor's score of -0.09 indicating that MillerKnoll is being referred to more favorably in the media.
MillerKnoll has a beta of 1.25, meaning that its share price is 25% more volatile than the S&P 500. Comparatively, Vista Outdoor has a beta of 0.93, meaning that its share price is 7% less volatile than the S&P 500.
Summary
MillerKnoll and Vista Outdoor tied by winning 9 of the 18 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding MLKN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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