VZIO vs. SONO, VSTO, CNK, FUN, SIX, CMPR, CABO, MBC, MLKN, and RSI
Should you be buying VIZIO stock or one of its competitors? The main competitors of VIZIO include Sonos (SONO), Vista Outdoor (VSTO), Cinemark (CNK), Cedar Fair (FUN), Six Flags Entertainment (SIX), Cimpress (CMPR), Cable One (CABO), MasterBrand (MBC), MillerKnoll (MLKN), and Rush Street Interactive (RSI). These companies are all part of the "consumer discretionary" sector.
VIZIO (NYSE:VZIO) and Sonos (NASDAQ:SONO) are both mid-cap consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their earnings, community ranking, media sentiment, profitability, analyst recommendations, institutional ownership, dividends, valuation and risk.
VIZIO has higher revenue and earnings than Sonos. Sonos is trading at a lower price-to-earnings ratio than VIZIO, indicating that it is currently the more affordable of the two stocks.
In the previous week, Sonos had 6 more articles in the media than VIZIO. MarketBeat recorded 8 mentions for Sonos and 2 mentions for VIZIO. VIZIO's average media sentiment score of 0.00 beat Sonos' score of -0.19 indicating that VIZIO is being referred to more favorably in the media.
Sonos received 252 more outperform votes than VIZIO when rated by MarketBeat users. Likewise, 69.47% of users gave Sonos an outperform vote while only 46.84% of users gave VIZIO an outperform vote.
VIZIO has a beta of 2.08, indicating that its share price is 108% more volatile than the S&P 500. Comparatively, Sonos has a beta of 2, indicating that its share price is 100% more volatile than the S&P 500.
VIZIO currently has a consensus price target of $10.77, indicating a potential upside of 1.82%. Sonos has a consensus price target of $21.00, indicating a potential upside of 23.60%. Given Sonos' stronger consensus rating and higher possible upside, analysts plainly believe Sonos is more favorable than VIZIO.
66.2% of VIZIO shares are held by institutional investors. Comparatively, 85.8% of Sonos shares are held by institutional investors. 45.1% of VIZIO shares are held by company insiders. Comparatively, 3.3% of Sonos shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.
VIZIO has a net margin of 1.00% compared to Sonos' net margin of -2.82%. VIZIO's return on equity of 3.91% beat Sonos' return on equity.
Summary
VIZIO beats Sonos on 10 of the 18 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding VZIO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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