MAR vs. HLT, LVS, LULU, CHTR, DKNG, RCL, TCOM, SONY, EA, and TTWO
Should you be buying Marriott International stock or one of its competitors? The main competitors of Marriott International include Hilton Worldwide (HLT), Las Vegas Sands (LVS), Lululemon Athletica (LULU), Charter Communications (CHTR), DraftKings (DKNG), Royal Caribbean Cruises (RCL), Trip.com Group (TCOM), Sony Group (SONY), Electronic Arts (EA), and Take-Two Interactive Software (TTWO). These companies are all part of the "consumer discretionary" sector.
Marriott International (NASDAQ:MAR) and Hilton Worldwide (NYSE:HLT) are both large-cap consumer discretionary companies, but which is the superior investment? We will contrast the two companies based on the strength of their media sentiment, valuation, dividends, profitability, risk, earnings, analyst recommendations, institutional ownership and community ranking.
Marriott International has a net margin of 12.00% compared to Hilton Worldwide's net margin of 11.41%. Hilton Worldwide's return on equity of -81.29% beat Marriott International's return on equity.
Marriott International pays an annual dividend of $2.08 per share and has a dividend yield of 0.9%. Hilton Worldwide pays an annual dividend of $0.60 per share and has a dividend yield of 0.3%. Marriott International pays out 21.5% of its earnings in the form of a dividend. Hilton Worldwide pays out 13.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.
Marriott International currently has a consensus target price of $241.33, indicating a potential upside of 1.62%. Hilton Worldwide has a consensus target price of $207.59, indicating a potential upside of 1.57%. Given Marriott International's higher probable upside, research analysts plainly believe Marriott International is more favorable than Hilton Worldwide.
70.7% of Marriott International shares are held by institutional investors. Comparatively, 95.9% of Hilton Worldwide shares are held by institutional investors. 10.1% of Marriott International shares are held by insiders. Comparatively, 2.5% of Hilton Worldwide shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.
In the previous week, Marriott International had 18 more articles in the media than Hilton Worldwide. MarketBeat recorded 28 mentions for Marriott International and 10 mentions for Hilton Worldwide. Hilton Worldwide's average media sentiment score of 1.08 beat Marriott International's score of 0.62 indicating that Hilton Worldwide is being referred to more favorably in the news media.
Marriott International has higher revenue and earnings than Hilton Worldwide. Marriott International is trading at a lower price-to-earnings ratio than Hilton Worldwide, indicating that it is currently the more affordable of the two stocks.
Marriott International has a beta of 1.61, meaning that its share price is 61% more volatile than the S&P 500. Comparatively, Hilton Worldwide has a beta of 1.26, meaning that its share price is 26% more volatile than the S&P 500.
Marriott International received 30 more outperform votes than Hilton Worldwide when rated by MarketBeat users. However, 70.67% of users gave Hilton Worldwide an outperform vote while only 60.94% of users gave Marriott International an outperform vote.
Summary
Marriott International beats Hilton Worldwide on 11 of the 20 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding MAR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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