LITB vs. BZUN, SPRU, BW, YTRA, CNDB, POET, STCN, VUZI, BCOV, and CODA
Should you be buying LightInTheBox stock or one of its competitors? The main competitors of LightInTheBox include Baozun (BZUN), Spruce Power (SPRU), Babcock & Wilcox Enterprises (BW), Yatra Online (YTRA), Concord Acquisition Corp III (CNDB), POET Technologies (POET), Steel Connect (STCN), Vuzix (VUZI), Brightcove (BCOV), and Coda Octopus Group (CODA). These companies are all part of the "computer and technology" sector.
Baozun (NASDAQ:BZUN) and LightInTheBox (NYSE:LITB) are both small-cap computer and technology companies, but which is the better business? We will compare the two companies based on the strength of their media sentiment, valuation, dividends, community ranking, institutional ownership, analyst recommendations, risk, earnings and profitability.
In the previous week, Baozun had 3 more articles in the media than LightInTheBox. MarketBeat recorded 6 mentions for Baozun and 3 mentions for LightInTheBox. LightInTheBox's average media sentiment score of 0.49 beat Baozun's score of -0.33 indicating that Baozun is being referred to more favorably in the media.
Baozun received 194 more outperform votes than LightInTheBox when rated by MarketBeat users. Likewise, 60.39% of users gave Baozun an outperform vote while only 51.82% of users gave LightInTheBox an outperform vote.
LightInTheBox has lower revenue, but higher earnings than Baozun. LightInTheBox is trading at a lower price-to-earnings ratio than Baozun, indicating that it is currently the more affordable of the two stocks.
Baozun has a beta of 0.58, meaning that its stock price is 42% less volatile than the S&P 500. Comparatively, LightInTheBox has a beta of 0.89, meaning that its stock price is 11% less volatile than the S&P 500.
47.3% of Baozun shares are owned by institutional investors. Comparatively, 56.8% of LightInTheBox shares are owned by institutional investors. 59.2% of Baozun shares are owned by company insiders. Comparatively, 62.2% of LightInTheBox shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.
LightInTheBox has a net margin of -1.52% compared to LightInTheBox's net margin of -3.16%. Baozun's return on equity of 0.00% beat LightInTheBox's return on equity.
Baozun currently has a consensus target price of $4.70, suggesting a potential upside of 70.91%. Given LightInTheBox's higher probable upside, research analysts clearly believe Baozun is more favorable than LightInTheBox.
Summary
Baozun beats LightInTheBox on 10 of the 17 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding LITB and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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