BZUN vs. LITB, HBIO, GWH, UEIC, REKR, TRVG, AXTI, RMBL, RELL, and RDCM
Should you be buying Baozun stock or one of its competitors? The main competitors of Baozun include LightInTheBox (LITB), Harvard Bioscience (HBIO), ESS Tech (GWH), Universal Electronics (UEIC), Rekor Systems (REKR), trivago (TRVG), AXT (AXTI), RumbleOn (RMBL), Richardson Electronics (RELL), and RADCOM (RDCM). These companies are all part of the "computer and technology" sector.
LightInTheBox (NYSE:LITB) and Baozun (NASDAQ:BZUN) are both small-cap computer and technology companies, but which is the superior investment? We will contrast the two companies based on the strength of their profitability, community ranking, dividends, institutional ownership, valuation, earnings, risk, analyst recommendations and media sentiment.
56.8% of LightInTheBox shares are held by institutional investors. Comparatively, 47.3% of Baozun shares are held by institutional investors. 62.2% of LightInTheBox shares are held by insiders. Comparatively, 59.2% of Baozun shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.
LightInTheBox has a beta of 0.9, indicating that its share price is 10% less volatile than the S&P 500. Comparatively, Baozun has a beta of 0.48, indicating that its share price is 52% less volatile than the S&P 500.
LightInTheBox has a net margin of -1.52% compared to LightInTheBox's net margin of -3.16%. Baozun's return on equity of 0.00% beat LightInTheBox's return on equity.
LightInTheBox has higher earnings, but lower revenue than Baozun. LightInTheBox is trading at a lower price-to-earnings ratio than Baozun, indicating that it is currently the more affordable of the two stocks.
Baozun has a consensus target price of $4.70, suggesting a potential upside of 68.46%. Given LightInTheBox's higher probable upside, analysts plainly believe Baozun is more favorable than LightInTheBox.
Baozun received 193 more outperform votes than LightInTheBox when rated by MarketBeat users. Likewise, 60.39% of users gave Baozun an outperform vote while only 51.94% of users gave LightInTheBox an outperform vote.
In the previous week, LightInTheBox had 1 more articles in the media than Baozun. MarketBeat recorded 1 mentions for LightInTheBox and 0 mentions for Baozun. LightInTheBox's average media sentiment score of 0.59 beat Baozun's score of 0.00 indicating that Baozun is being referred to more favorably in the news media.
Summary
LightInTheBox beats Baozun on 9 of the 17 factors compared between the two stocks.
Get Baozun News Delivered to You Automatically
Sign up to receive the latest news and ratings for BZUN and its competitors with MarketBeat's FREE daily newsletter.
This chart shows the number of new MarketBeat users adding BZUN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Related Companies and Tools
