DLX vs. NRC, KELYA, MDRX, ARIS, NYAX, BBSI, ML, HCSG, PCT, and PSFE
Should you be buying Deluxe stock or one of its competitors? The main competitors of Deluxe include National Research (NRC), Kelly Services (KELYA), Veradigm (MDRX), Aris Water Solutions (ARIS), Nayax (NYAX), Barrett Business Services (BBSI), MoneyLion (ML), Healthcare Services Group (HCSG), PureCycle Technologies (PCT), and Paysafe (PSFE). These companies are all part of the "business services" sector.
Deluxe (NYSE:DLX) and National Research (NASDAQ:NRC) are both small-cap business services companies, but which is the better investment? We will contrast the two companies based on the strength of their institutional ownership, risk, media sentiment, community ranking, analyst recommendations, profitability, dividends, valuation and earnings.
Deluxe pays an annual dividend of $1.20 per share and has a dividend yield of 5.9%. National Research pays an annual dividend of $0.48 per share and has a dividend yield of 1.4%. Deluxe pays out 203.4% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. National Research pays out 38.4% of its earnings in the form of a dividend.
Deluxe received 155 more outperform votes than National Research when rated by MarketBeat users. Likewise, 66.50% of users gave Deluxe an outperform vote while only 61.67% of users gave National Research an outperform vote.
Deluxe currently has a consensus price target of $29.50, indicating a potential upside of 44.96%. Given Deluxe's higher probable upside, equities analysts clearly believe Deluxe is more favorable than National Research.
In the previous week, Deluxe had 1 more articles in the media than National Research. MarketBeat recorded 4 mentions for Deluxe and 3 mentions for National Research. Deluxe's average media sentiment score of 0.51 beat National Research's score of -0.25 indicating that Deluxe is being referred to more favorably in the media.
Deluxe has a beta of 1.49, indicating that its stock price is 49% more volatile than the S&P 500. Comparatively, National Research has a beta of 0.42, indicating that its stock price is 58% less volatile than the S&P 500.
93.9% of Deluxe shares are held by institutional investors. Comparatively, 47.3% of National Research shares are held by institutional investors. 4.2% of Deluxe shares are held by insiders. Comparatively, 2.0% of National Research shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.
National Research has a net margin of 20.84% compared to Deluxe's net margin of 1.20%. National Research's return on equity of 47.79% beat Deluxe's return on equity.
National Research has lower revenue, but higher earnings than Deluxe. National Research is trading at a lower price-to-earnings ratio than Deluxe, indicating that it is currently the more affordable of the two stocks.
Summary
Deluxe beats National Research on 12 of the 19 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding DLX and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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