HOFT vs. FLXS, PRPL, SNBR, NTZ, RCKY, ESCA, EVC, QSG, TSQ, and KNDI
Should you be buying Hooker Furnishings stock or one of its competitors? The main competitors of Hooker Furnishings include Flexsteel Industries (FLXS), Purple Innovation (PRPL), Sleep Number (SNBR), Natuzzi (NTZ), Rocky Brands (RCKY), Escalade (ESCA), Entravision Communications (EVC), QuantaSing Group (QSG), Townsquare Media (TSQ), and Kandi Technologies Group (KNDI).
Flexsteel Industries (NASDAQ:FLXS) and Hooker Furnishings (NASDAQ:HOFT) are both small-cap consumer discretionary companies, but which is the better business? We will contrast the two businesses based on the strength of their profitability, dividends, institutional ownership, media sentiment, earnings, community ranking, valuation, risk and analyst recommendations.
Flexsteel Industries has a beta of 0.53, suggesting that its share price is 47% less volatile than the S&P 500. Comparatively, Hooker Furnishings has a beta of 1.06, suggesting that its share price is 6% more volatile than the S&P 500.
Flexsteel Industries has higher earnings, but lower revenue than Hooker Furnishings. Flexsteel Industries is trading at a lower price-to-earnings ratio than Hooker Furnishings, indicating that it is currently the more affordable of the two stocks.
Flexsteel Industries pays an annual dividend of $0.60 per share and has a dividend yield of 1.6%. Hooker Furnishings pays an annual dividend of $0.92 per share and has a dividend yield of 5.3%. Flexsteel Industries pays out 20.7% of its earnings in the form of a dividend. Hooker Furnishings pays out 101.1% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Hooker Furnishings has increased its dividend for 8 consecutive years. Hooker Furnishings is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.
36.3% of Flexsteel Industries shares are held by institutional investors. Comparatively, 73.6% of Hooker Furnishings shares are held by institutional investors. 15.9% of Flexsteel Industries shares are held by company insiders. Comparatively, 1.9% of Hooker Furnishings shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.
In the previous week, Flexsteel Industries had 1 more articles in the media than Hooker Furnishings. MarketBeat recorded 3 mentions for Flexsteel Industries and 2 mentions for Hooker Furnishings. Hooker Furnishings' average media sentiment score of 0.23 beat Flexsteel Industries' score of 0.07 indicating that Flexsteel Industries is being referred to more favorably in the media.
Flexsteel Industries received 6 more outperform votes than Hooker Furnishings when rated by MarketBeat users. Likewise, 67.91% of users gave Flexsteel Industries an outperform vote while only 57.61% of users gave Hooker Furnishings an outperform vote.
Flexsteel Industries has a net margin of 3.86% compared to Flexsteel Industries' net margin of 2.28%. Hooker Furnishings' return on equity of 5.13% beat Flexsteel Industries' return on equity.
Summary
Flexsteel Industries beats Hooker Furnishings on 11 of the 18 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding HOFT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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