TSQ vs. SGA, UONE, IHRT, UONEK, LCUT, JAKK, RCKY, EVC, EM, and AAN
Should you be buying Townsquare Media stock or one of its competitors? The main competitors of Townsquare Media include Saga Communications (SGA), Urban One (UONE), iHeartMedia (IHRT), Urban One (UONEK), Lifetime Brands (LCUT), JAKKS Pacific (JAKK), Rocky Brands (RCKY), Entravision Communications (EVC), Smart Share Global (EM), and Aaron's (AAN). These companies are all part of the "consumer discretionary" sector.
Saga Communications (NASDAQ:SGA) and Townsquare Media (NYSE:TSQ) are both small-cap consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their institutional ownership, risk, earnings, profitability, analyst recommendations, dividends, valuation, community ranking and media sentiment.
74.3% of Saga Communications shares are owned by institutional investors. Comparatively, 71.7% of Townsquare Media shares are owned by institutional investors. 21.9% of Saga Communications shares are owned by company insiders. Comparatively, 30.5% of Townsquare Media shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.
Saga Communications presently has a consensus target price of $27.00, suggesting a potential upside of 15.58%. Townsquare Media has a consensus target price of $16.83, suggesting a potential upside of 34.77%. Given Saga Communications' higher probable upside, analysts clearly believe Townsquare Media is more favorable than Saga Communications.
Townsquare Media received 244 more outperform votes than Saga Communications when rated by MarketBeat users. Likewise, 66.58% of users gave Townsquare Media an outperform vote while only 36.84% of users gave Saga Communications an outperform vote.
Saga Communications has a beta of 0.4, indicating that its share price is 60% less volatile than the S&P 500. Comparatively, Townsquare Media has a beta of 1.33, indicating that its share price is 33% more volatile than the S&P 500.
Saga Communications pays an annual dividend of $1.00 per share and has a dividend yield of 4.3%. Townsquare Media pays an annual dividend of $0.79 per share and has a dividend yield of 6.3%. Saga Communications pays out 65.8% of its earnings in the form of a dividend. Townsquare Media pays out -28.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Townsquare Media has raised its dividend for 2 consecutive years. Townsquare Media is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.
Saga Communications has higher earnings, but lower revenue than Townsquare Media. Townsquare Media is trading at a lower price-to-earnings ratio than Saga Communications, indicating that it is currently the more affordable of the two stocks.
In the previous week, Saga Communications had 1 more articles in the media than Townsquare Media. MarketBeat recorded 3 mentions for Saga Communications and 2 mentions for Townsquare Media. Townsquare Media's average media sentiment score of 0.60 beat Saga Communications' score of 0.00 indicating that Saga Communications is being referred to more favorably in the media.
Saga Communications has a net margin of 8.42% compared to Saga Communications' net margin of -9.90%. Saga Communications' return on equity of 55.40% beat Townsquare Media's return on equity.
Summary
Townsquare Media beats Saga Communications on 11 of the 20 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding TSQ and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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