SNBR vs. FLXS, HOFT, FNKO, SSP, HBB, CDRO, MYPS, AGS, GHG, and LINC
Should you be buying Sleep Number stock or one of its competitors? The main competitors of Sleep Number include Flexsteel Industries (FLXS), Hooker Furnishings (HOFT), Funko (FNKO), E.W. Scripps (SSP), Hamilton Beach Brands (HBB), Codere Online Luxembourg (CDRO), PLAYSTUDIOS (MYPS), PlayAGS (AGS), GreenTree Hospitality Group (GHG), and Lincoln Educational Services (LINC). These companies are all part of the "consumer discretionary" sector.
Flexsteel Industries (NASDAQ:FLXS) and Sleep Number (NASDAQ:SNBR) are both small-cap consumer discretionary companies, but which is the better business? We will compare the two businesses based on the strength of their earnings, media sentiment, profitability, dividends, analyst recommendations, risk, valuation, community ranking and institutional ownership.
In the previous week, Sleep Number had 21 more articles in the media than Flexsteel Industries. MarketBeat recorded 25 mentions for Sleep Number and 4 mentions for Flexsteel Industries. Flexsteel Industries' average media sentiment score of 0.63 beat Sleep Number's score of -0.33 indicating that Sleep Number is being referred to more favorably in the news media.
Flexsteel Industries has higher earnings, but lower revenue than Sleep Number. Sleep Number is trading at a lower price-to-earnings ratio than Flexsteel Industries, indicating that it is currently the more affordable of the two stocks.
Flexsteel Industries has a beta of 0.53, meaning that its share price is 47% less volatile than the S&P 500. Comparatively, Sleep Number has a beta of 1.96, meaning that its share price is 96% more volatile than the S&P 500.
36.3% of Flexsteel Industries shares are owned by institutional investors. Comparatively, 85.7% of Sleep Number shares are owned by institutional investors. 15.9% of Flexsteel Industries shares are owned by company insiders. Comparatively, 6.8% of Sleep Number shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.
Sleep Number received 204 more outperform votes than Flexsteel Industries when rated by MarketBeat users. However, 67.91% of users gave Flexsteel Industries an outperform vote while only 57.49% of users gave Sleep Number an outperform vote.
Flexsteel Industries has a net margin of 3.86% compared to Flexsteel Industries' net margin of -1.87%. Sleep Number's return on equity of 5.13% beat Flexsteel Industries' return on equity.
Sleep Number has a consensus price target of $13.17, indicating a potential downside of 7.15%. Given Flexsteel Industries' higher possible upside, analysts clearly believe Sleep Number is more favorable than Flexsteel Industries.
Summary
Flexsteel Industries beats Sleep Number on 9 of the 16 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding SNBR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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