Franklin Financial Services (FRAF) Competitors

Franklin Financial Services (NASDAQ:FRAF) and First Community (NASDAQ:FCCO) are both small-cap finance companies, but which is the superior stock? We will contrast the two businesses based on the strength of their profitability, institutional ownership, risk, valuation, analyst recommendations, media sentiment, community ranking, dividends and earnings.

Does the MarketBeat Community favor FRAF or FCCO?

First Community received 173 more outperform votes than Franklin Financial Services when rated by MarketBeat users.

Company	Underperform	Outperform
Franklin Financial Services	N/A	N/A
First Community	Outperform Votes 173 44.82%	Underperform Votes 213 55.18%

Which has stronger earnings & valuation, FRAF or FCCO?

Franklin Financial Services has higher revenue and earnings than First Community. Franklin Financial Services is trading at a lower price-to-earnings ratio than First Community, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Franklin Financial Services	$91.61M	1.39	$13.60M	$3.12	9.32
First Community	$83.12M	1.52	$11.84M	$1.43	11.55

Which has more risk and volatility, FRAF or FCCO?

Franklin Financial Services has a beta of 0.35, meaning that its share price is 65% less volatile than the S&P 500. Comparatively, First Community has a beta of 0.44, meaning that its share price is 56% less volatile than the S&P 500.

Does the media refer more to FRAF or FCCO?

In the previous week, Franklin Financial Services and Franklin Financial Services both had 7 articles in the media. Franklin Financial Services' average media sentiment score of 0.79 beat First Community's score of 0.72 indicating that Franklin Financial Services is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Franklin Financial Services	2 Very Positive mention(s)	2 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
First Community	2 Very Positive mention(s)	2 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Do insiders and institutionals believe in FRAF or FCCO?

24.8% of Franklin Financial Services shares are held by institutional investors. Comparatively, 61.3% of First Community shares are held by institutional investors. 6.9% of Franklin Financial Services shares are held by insiders. Comparatively, 3.0% of First Community shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Is FRAF or FCCO more profitable?

Franklin Financial Services has a net margin of 13.69% compared to First Community's net margin of 12.32%. Franklin Financial Services' return on equity of 11.18% beat First Community's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Franklin Financial Services	13.69%	11.18%	0.76%
First Community	12.32%	8.69%	0.61%

Do analysts prefer FRAF or FCCO?

First Community has a consensus target price of $21.00, indicating a potential upside of 27.20%. Given First Community's higher probable upside, analysts clearly believe First Community is more favorable than Franklin Financial Services.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Franklin Financial Services	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	N/A
First Community	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00

Is FRAF or FCCO a better dividend stock?

Franklin Financial Services pays an annual dividend of $1.28 per share and has a dividend yield of 4.4%. First Community pays an annual dividend of $0.56 per share and has a dividend yield of 3.4%. Franklin Financial Services pays out 41.0% of its earnings in the form of a dividend. First Community pays out 39.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Summary

Franklin Financial Services beats First Community on 9 of the 17 factors compared between the two stocks.