DRCT vs. FLNT, MFH, DHAI, ABLV, MAQC, BNAI, KPLT, SCOR, SKIL, and SWVL
Should you be buying Direct Digital stock or one of its competitors? The main competitors of Direct Digital include Fluent (FLNT), Mercurity Fintech (MFH), DIH Holding US (DHAI), Able View Global (ABLV), Maquia Capital Acquisition (MAQC), Brand Engagement Network (BNAI), Katapult (KPLT), comScore (SCOR), Skillsoft (SKIL), and Swvl (SWVL). These companies are all part of the "business services" sector.
Direct Digital (NASDAQ:DRCT) and Fluent (NASDAQ:FLNT) are both small-cap business services companies, but which is the better business? We will contrast the two businesses based on the strength of their valuation, analyst recommendations, media sentiment, community ranking, earnings, profitability, institutional ownership, dividends and risk.
Fluent received 157 more outperform votes than Direct Digital when rated by MarketBeat users. However, 73.68% of users gave Direct Digital an outperform vote while only 47.77% of users gave Fluent an outperform vote.
Direct Digital has a beta of 8.24, suggesting that its share price is 724% more volatile than the S&P 500. Comparatively, Fluent has a beta of 2.37, suggesting that its share price is 137% more volatile than the S&P 500.
Direct Digital currently has a consensus target price of $21.00, indicating a potential upside of 407.25%. Fluent has a consensus target price of $12.00, indicating a potential upside of 210.88%. Given Direct Digital's stronger consensus rating and higher probable upside, equities research analysts plainly believe Direct Digital is more favorable than Fluent.
4.0% of Direct Digital shares are owned by institutional investors. Comparatively, 23.3% of Fluent shares are owned by institutional investors. 80.8% of Direct Digital shares are owned by company insiders. Comparatively, 21.0% of Fluent shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.
In the previous week, Fluent had 11 more articles in the media than Direct Digital. MarketBeat recorded 13 mentions for Fluent and 2 mentions for Direct Digital. Fluent's average media sentiment score of 0.51 beat Direct Digital's score of 0.30 indicating that Fluent is being referred to more favorably in the news media.
Direct Digital has higher earnings, but lower revenue than Fluent. Fluent is trading at a lower price-to-earnings ratio than Direct Digital, indicating that it is currently the more affordable of the two stocks.
Direct Digital has a net margin of 1.26% compared to Fluent's net margin of -22.22%. Direct Digital's return on equity of 48.38% beat Fluent's return on equity.
Summary
Direct Digital beats Fluent on 13 of the 18 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding DRCT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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