FLNT vs. DRCT, AQMS, PGY, CXAI, SKIL, ATGL, KPLT, AIRE, BNAI, and UCL
Should you be buying Fluent stock or one of its competitors? The main competitors of Fluent include Direct Digital (DRCT), Aqua Metals (AQMS), Pagaya Technologies (PGY), CXApp (CXAI), Skillsoft (SKIL), Alpha Technology Group (ATGL), Katapult (KPLT), reAlpha Tech (AIRE), Brand Engagement Network (BNAI), and uCloudlink Group (UCL). These companies are all part of the "business services" sector.
Fluent (NASDAQ:FLNT) and Direct Digital (NASDAQ:DRCT) are both small-cap business services companies, but which is the better investment? We will contrast the two companies based on the strength of their dividends, institutional ownership, earnings, analyst recommendations, community ranking, valuation, media sentiment, profitability and risk.
In the previous week, Fluent had 9 more articles in the media than Direct Digital. MarketBeat recorded 12 mentions for Fluent and 3 mentions for Direct Digital. Fluent's average media sentiment score of 0.62 beat Direct Digital's score of 0.30 indicating that Fluent is being referred to more favorably in the media.
Fluent received 157 more outperform votes than Direct Digital when rated by MarketBeat users. However, 73.68% of users gave Direct Digital an outperform vote while only 47.90% of users gave Fluent an outperform vote.
23.3% of Fluent shares are held by institutional investors. Comparatively, 4.0% of Direct Digital shares are held by institutional investors. 21.0% of Fluent shares are held by insiders. Comparatively, 80.8% of Direct Digital shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.
Fluent has a beta of 2.37, suggesting that its stock price is 137% more volatile than the S&P 500. Comparatively, Direct Digital has a beta of 8.24, suggesting that its stock price is 724% more volatile than the S&P 500.
Direct Digital has lower revenue, but higher earnings than Fluent. Fluent is trading at a lower price-to-earnings ratio than Direct Digital, indicating that it is currently the more affordable of the two stocks.
Direct Digital has a net margin of 1.26% compared to Fluent's net margin of -22.22%. Direct Digital's return on equity of 48.38% beat Fluent's return on equity.
Fluent currently has a consensus price target of $12.00, indicating a potential upside of 183.69%. Direct Digital has a consensus price target of $21.00, indicating a potential upside of 428.97%. Given Direct Digital's stronger consensus rating and higher probable upside, analysts plainly believe Direct Digital is more favorable than Fluent.
Summary
Direct Digital beats Fluent on 13 of the 18 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding FLNT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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