ASC vs. BOO, AO, THG, ABDP, WIX, YNGA, 888, MER, RNK, and HFD
Should you be buying ASOS stock or one of its competitors? The main competitors of ASOS include boohoo group (BOO), AO World (AO), THG (THG), AB Dynamics (ABDP), Wickes Group (WIX), Young & Co.'s Brewery, P.L.C. (YNGA), 888 (888), Mears Group (MER), The Rank Group (RNK), and Halfords Group (HFD). These companies are all part of the "consumer cyclical" sector.
ASOS (LON:ASC) and boohoo group (LON:BOO) are both small-cap consumer cyclical companies, but which is the superior investment? We will contrast the two companies based on the strength of their profitability, dividends, institutional ownership, earnings, analyst recommendations, risk, valuation, community ranking and media sentiment.
boohoo group has a net margin of -5.15% compared to ASOS's net margin of -6.28%. boohoo group's return on equity of -20.69% beat ASOS's return on equity.
ASOS has a beta of 2.72, indicating that its stock price is 172% more volatile than the S&P 500. Comparatively, boohoo group has a beta of 1.78, indicating that its stock price is 78% more volatile than the S&P 500.
In the previous week, boohoo group had 5 more articles in the media than ASOS. MarketBeat recorded 5 mentions for boohoo group and 0 mentions for ASOS. ASOS's average media sentiment score of 0.00 beat boohoo group's score of -0.03 indicating that ASOS is being referred to more favorably in the media.
boohoo group has lower revenue, but higher earnings than ASOS. boohoo group is trading at a lower price-to-earnings ratio than ASOS, indicating that it is currently the more affordable of the two stocks.
ASOS currently has a consensus price target of GBX 466.25, suggesting a potential upside of 35.54%. boohoo group has a consensus price target of GBX 42.50, suggesting a potential upside of 24.27%. Given ASOS's stronger consensus rating and higher probable upside, equities analysts clearly believe ASOS is more favorable than boohoo group.
ASOS received 154 more outperform votes than boohoo group when rated by MarketBeat users. However, 76.52% of users gave boohoo group an outperform vote while only 68.86% of users gave ASOS an outperform vote.
30.9% of ASOS shares are owned by institutional investors. Comparatively, 33.8% of boohoo group shares are owned by institutional investors. 50.2% of ASOS shares are owned by insiders. Comparatively, 51.7% of boohoo group shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.
Summary
boohoo group beats ASOS on 10 of the 17 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding ASC and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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