SLF vs. PUK, CRBG, AEG, PRU, RGA, MFC, GL, PRI, VOYA, and MET
Should you be buying Sun Life Financial stock or one of its competitors? The main competitors of Sun Life Financial include Prudential (PUK), Corebridge Financial (CRBG), Aegon (AEG), Prudential Financial (PRU), Reinsurance Group of America (RGA), Manulife Financial (MFC), Globe Life (GL), Primerica (PRI), Voya Financial (VOYA), and MetLife (MET). These companies are all part of the "life insurance" industry.
Sun Life Financial (NYSE:SLF) and Prudential (NYSE:PUK) are both large-cap finance companies, but which is the better business? We will compare the two companies based on the strength of their analyst recommendations, community ranking, institutional ownership, risk, media sentiment, profitability, valuation, dividends and earnings.
Sun Life Financial has a beta of 1, suggesting that its share price has a similar volatility profile to the S&P 500.Comparatively, Prudential has a beta of 1.27, suggesting that its share price is 27% more volatile than the S&P 500.
Sun Life Financial has higher revenue and earnings than Prudential.
Sun Life Financial pays an annual dividend of $2.32 per share and has a dividend yield of 4.5%. Prudential pays an annual dividend of $0.57 per share and has a dividend yield of 2.7%. Sun Life Financial pays out 59.3% of its earnings in the form of a dividend.
Sun Life Financial has a net margin of 8.94% compared to Prudential's net margin of 0.00%. Sun Life Financial's return on equity of 16.97% beat Prudential's return on equity.
52.3% of Sun Life Financial shares are held by institutional investors. Comparatively, 1.9% of Prudential shares are held by institutional investors. 0.1% of Prudential shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.
Sun Life Financial received 37 more outperform votes than Prudential when rated by MarketBeat users. However, 62.59% of users gave Prudential an outperform vote while only 62.36% of users gave Sun Life Financial an outperform vote.
Sun Life Financial presently has a consensus price target of $77.00, suggesting a potential upside of 48.94%. Given Sun Life Financial's stronger consensus rating and higher probable upside, analysts plainly believe Sun Life Financial is more favorable than Prudential.
In the previous week, Sun Life Financial had 8 more articles in the media than Prudential. MarketBeat recorded 10 mentions for Sun Life Financial and 2 mentions for Prudential. Prudential's average media sentiment score of 0.97 beat Sun Life Financial's score of 0.76 indicating that Prudential is being referred to more favorably in the news media.
Summary
Sun Life Financial beats Prudential on 12 of the 18 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding SLF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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