KLG vs. FRPT, POST, MGPI, THS, EPC, WLY, WLYB, GO, TR, and ENR
Should you be buying WK Kellogg stock or one of its competitors? The main competitors of WK Kellogg include Freshpet (FRPT), Post (POST), MGP Ingredients (MGPI), TreeHouse Foods (THS), Edgewell Personal Care (EPC), John Wiley & Sons (WLY), John Wiley & Sons (WLYB), Grocery Outlet (GO), Tootsie Roll Industries (TR), and Energizer (ENR). These companies are all part of the "consumer staples" sector.
Freshpet (NASDAQ:FRPT) and WK Kellogg (NYSE:KLG) are both consumer staples companies, but which is the superior business? We will compare the two businesses based on the strength of their institutional ownership, risk, analyst recommendations, earnings, valuation, profitability, community ranking, media sentiment and dividends.
Freshpet received 473 more outperform votes than WK Kellogg when rated by MarketBeat users. Likewise, 62.24% of users gave Freshpet an outperform vote while only 0.00% of users gave WK Kellogg an outperform vote.
WK Kellogg has higher revenue and earnings than Freshpet.
95.7% of WK Kellogg shares are held by institutional investors. 3.6% of Freshpet shares are held by company insiders. Comparatively, 0.9% of WK Kellogg shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.
In the previous week, Freshpet had 1 more articles in the media than WK Kellogg. MarketBeat recorded 9 mentions for Freshpet and 8 mentions for WK Kellogg. Freshpet's average media sentiment score of 0.99 beat WK Kellogg's score of 0.79 indicating that WK Kellogg is being referred to more favorably in the news media.
Freshpet has a net margin of 1.19% compared to Freshpet's net margin of 0.00%. WK Kellogg's return on equity of 0.20% beat Freshpet's return on equity.
Freshpet currently has a consensus price target of $119.71, indicating a potential downside of 5.48%. WK Kellogg has a consensus price target of $16.95, indicating a potential downside of 19.09%. Given WK Kellogg's stronger consensus rating and higher probable upside, analysts plainly believe Freshpet is more favorable than WK Kellogg.
Summary
Freshpet beats WK Kellogg on 11 of the 15 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding KLG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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