Sprinklr (CXM) Competitors

Zeta Global (NASDAQ:ZETA) and Sprinklr (NYSE:CXM) are both mid-cap business services companies, but which is the better business? We will contrast the two companies based on the strength of their dividends, media sentiment, community ranking, valuation, institutional ownership, earnings, profitability, risk and analyst recommendations.

Which has better earnings and valuation, ZETA or CXM?

Sprinklr has lower revenue, but higher earnings than Zeta Global. Zeta Global is trading at a lower price-to-earnings ratio than Sprinklr, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Zeta Global	$766.07M	4.50	-$187.48M	-$1.06	-14.91
Sprinklr	$732.36M	4.54	$51.40M	$0.18	67.61

Do analysts prefer ZETA or CXM?

Zeta Global presently has a consensus price target of $18.75, indicating a potential upside of 18.67%. Sprinklr has a consensus price target of $16.90, indicating a potential upside of 38.87%. Given Zeta Global's higher probable upside, analysts plainly believe Sprinklr is more favorable than Zeta Global.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Zeta Global	0 Sell rating(s)	0 Hold rating(s)	11 Buy rating(s)	0 Strong Buy rating(s)	3.00
Sprinklr	0 Sell rating(s)	6 Hold rating(s)	7 Buy rating(s)	0 Strong Buy rating(s)	2.54

Does the media favor ZETA or CXM?

In the previous week, Zeta Global had 38 more articles in the media than Sprinklr. MarketBeat recorded 43 mentions for Zeta Global and 5 mentions for Sprinklr. Sprinklr's average media sentiment score of 0.59 beat Zeta Global's score of 0.03 indicating that Zeta Global is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Zeta Global	6 Very Positive mention(s)	10 Positive mention(s)	11 Neutral mention(s)	2 Negative mention(s)	1 Very Negative mention(s)	Positive
Sprinklr	1 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	1 Very Negative mention(s)	Neutral

Is ZETA or CXM more profitable?

Sprinklr has a net margin of 7.02% compared to Sprinklr's net margin of -22.20%. Zeta Global's return on equity of 8.15% beat Sprinklr's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Zeta Global	-22.20%	-101.48%	-31.80%
Sprinklr	7.02%	8.15%	4.68%

Do institutionals and insiders hold more shares of ZETA or CXM?

75.8% of Zeta Global shares are owned by institutional investors. Comparatively, 40.2% of Sprinklr shares are owned by institutional investors. 36.1% of Zeta Global shares are owned by company insiders. Comparatively, 40.3% of Sprinklr shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Does the MarketBeat Community believe in ZETA or CXM?

Sprinklr received 10 more outperform votes than Zeta Global when rated by MarketBeat users. Likewise, 55.95% of users gave Sprinklr an outperform vote while only 52.11% of users gave Zeta Global an outperform vote.

Company	Underperform	Outperform
Zeta Global	Outperform Votes 37 52.11%	Underperform Votes 34 47.89%
Sprinklr	Outperform Votes 47 55.95%	Underperform Votes 37 44.05%

Which has more volatility and risk, ZETA or CXM?

Zeta Global has a beta of 1.12, meaning that its stock price is 12% more volatile than the S&P 500. Comparatively, Sprinklr has a beta of 0.87, meaning that its stock price is 13% less volatile than the S&P 500.

Summary

Sprinklr beats Zeta Global on 11 of the 18 factors compared between the two stocks.