PRPL vs. FLXS, HOFT, ALCO, CDZI, FREE, HFFG, TDUP, VFF, MAMA, and PLIN
Should you be buying Purple Innovation stock or one of its competitors? The main competitors of Purple Innovation include Flexsteel Industries (FLXS), Hooker Furnishings (HOFT), Alico (ALCO), Cadiz (CDZI), Whole Earth Brands (FREE), HF Foods Group (HFFG), ThredUp (TDUP), Village Farms International (VFF), Mama's Creations (MAMA), and China Xiangtai Food (PLIN).
Purple Innovation (NASDAQ:PRPL) and Flexsteel Industries (NASDAQ:FLXS) are both small-cap consumer staples companies, but which is the better investment? We will contrast the two companies based on the strength of their dividends, valuation, profitability, institutional ownership, risk, community ranking, analyst recommendations, earnings and media sentiment.
Flexsteel Industries has a net margin of 3.87% compared to Purple Innovation's net margin of -26.97%. Flexsteel Industries' return on equity of 6.54% beat Purple Innovation's return on equity.
In the previous week, Purple Innovation had 16 more articles in the media than Flexsteel Industries. MarketBeat recorded 19 mentions for Purple Innovation and 3 mentions for Flexsteel Industries. Purple Innovation's average media sentiment score of 0.39 beat Flexsteel Industries' score of 0.21 indicating that Purple Innovation is being referred to more favorably in the media.
Flexsteel Industries has lower revenue, but higher earnings than Purple Innovation. Purple Innovation is trading at a lower price-to-earnings ratio than Flexsteel Industries, indicating that it is currently the more affordable of the two stocks.
88.4% of Purple Innovation shares are held by institutional investors. Comparatively, 36.3% of Flexsteel Industries shares are held by institutional investors. 54.3% of Purple Innovation shares are held by company insiders. Comparatively, 15.9% of Flexsteel Industries shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.
Purple Innovation currently has a consensus target price of $3.95, indicating a potential upside of 166.89%. Given Purple Innovation's higher possible upside, research analysts plainly believe Purple Innovation is more favorable than Flexsteel Industries.
Purple Innovation has a beta of 1.96, meaning that its share price is 96% more volatile than the S&P 500. Comparatively, Flexsteel Industries has a beta of 0.58, meaning that its share price is 42% less volatile than the S&P 500.
Purple Innovation received 79 more outperform votes than Flexsteel Industries when rated by MarketBeat users. However, 67.80% of users gave Flexsteel Industries an outperform vote while only 67.73% of users gave Purple Innovation an outperform vote.
Summary
Purple Innovation beats Flexsteel Industries on 9 of the 17 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding PRPL and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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