LZ vs. HEES, HLIO, XRX, POWL, KALU, NSSC, TNC, CENX, UFPT, and EPAC
Should you be buying LegalZoom.com stock or one of its competitors? The main competitors of LegalZoom.com include H&E Equipment Services (HEES), Helios Technologies (HLIO), Xerox (XRX), Powell Industries (POWL), Kaiser Aluminum (KALU), Napco Security Technologies (NSSC), Tennant (TNC), Century Aluminum (CENX), UFP Technologies (UFPT), and Enerpac Tool Group (EPAC). These companies are all part of the "industrial products" sector.
LegalZoom.com (NASDAQ:LZ) and H&E Equipment Services (NASDAQ:HEES) are both small-cap industrial products companies, but which is the better investment? We will contrast the two businesses based on the strength of their institutional ownership, media sentiment, community ranking, risk, valuation, analyst recommendations, dividends, earnings and profitability.
H&E Equipment Services has a net margin of 11.17% compared to LegalZoom.com's net margin of 3.15%. H&E Equipment Services' return on equity of 34.33% beat LegalZoom.com's return on equity.
H&E Equipment Services received 237 more outperform votes than LegalZoom.com when rated by MarketBeat users. Likewise, 57.93% of users gave H&E Equipment Services an outperform vote while only 36.11% of users gave LegalZoom.com an outperform vote.
H&E Equipment Services has higher revenue and earnings than LegalZoom.com. H&E Equipment Services is trading at a lower price-to-earnings ratio than LegalZoom.com, indicating that it is currently the more affordable of the two stocks.
In the previous week, LegalZoom.com had 8 more articles in the media than H&E Equipment Services. MarketBeat recorded 14 mentions for LegalZoom.com and 6 mentions for H&E Equipment Services. LegalZoom.com's average media sentiment score of 0.87 beat H&E Equipment Services' score of 0.55 indicating that LegalZoom.com is being referred to more favorably in the media.
LegalZoom.com has a beta of 1.24, suggesting that its stock price is 24% more volatile than the S&P 500. Comparatively, H&E Equipment Services has a beta of 1.98, suggesting that its stock price is 98% more volatile than the S&P 500.
LegalZoom.com currently has a consensus price target of $14.75, suggesting a potential upside of 64.80%. H&E Equipment Services has a consensus price target of $63.00, suggesting a potential upside of 28.97%. Given LegalZoom.com's higher possible upside, research analysts plainly believe LegalZoom.com is more favorable than H&E Equipment Services.
82.0% of LegalZoom.com shares are owned by institutional investors. Comparatively, 84.1% of H&E Equipment Services shares are owned by institutional investors. 10.5% of LegalZoom.com shares are owned by insiders. Comparatively, 12.5% of H&E Equipment Services shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.
Summary
H&E Equipment Services beats LegalZoom.com on 11 of the 18 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding LZ and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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