KELYA vs. BBSI, KFRC, TBI, CCRN, TTEC, CNDT, HKD, MDRX, VOCL, and HCSG
Should you be buying Kelly Services stock or one of its competitors? The main competitors of Kelly Services include Barrett Business Services (BBSI), Kforce (KFRC), TrueBlue (TBI), Cross Country Healthcare (CCRN), TTEC (TTEC), Conduent (CNDT), AMTD Digital (HKD), Veradigm (MDRX), Creatd (VOCL), and Healthcare Services Group (HCSG). These companies are all part of the "business services" sector.
Kelly Services (NASDAQ:KELYA) and Barrett Business Services (NASDAQ:BBSI) are both small-cap business services companies, but which is the better stock? We will contrast the two businesses based on the strength of their earnings, profitability, dividends, valuation, community ranking, media sentiment, analyst recommendations, institutional ownership and risk.
Barrett Business Services has lower revenue, but higher earnings than Kelly Services. Kelly Services is trading at a lower price-to-earnings ratio than Barrett Business Services, indicating that it is currently the more affordable of the two stocks.
Barrett Business Services has a net margin of 4.60% compared to Kelly Services' net margin of 1.11%. Barrett Business Services' return on equity of 26.58% beat Kelly Services' return on equity.
Barrett Business Services received 116 more outperform votes than Kelly Services when rated by MarketBeat users. Likewise, 67.89% of users gave Barrett Business Services an outperform vote while only 55.67% of users gave Kelly Services an outperform vote.
Kelly Services presently has a consensus price target of $29.00, indicating a potential upside of 27.64%. Barrett Business Services has a consensus price target of $141.00, indicating a potential upside of 12.31%. Given Kelly Services' higher possible upside, research analysts plainly believe Kelly Services is more favorable than Barrett Business Services.
76.3% of Kelly Services shares are owned by institutional investors. Comparatively, 86.8% of Barrett Business Services shares are owned by institutional investors. 3.9% of Kelly Services shares are owned by insiders. Comparatively, 3.7% of Barrett Business Services shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.
In the previous week, Kelly Services had 22 more articles in the media than Barrett Business Services. MarketBeat recorded 23 mentions for Kelly Services and 1 mentions for Barrett Business Services. Kelly Services' average media sentiment score of 0.92 beat Barrett Business Services' score of 0.80 indicating that Kelly Services is being referred to more favorably in the media.
Kelly Services pays an annual dividend of $0.30 per share and has a dividend yield of 1.3%. Barrett Business Services pays an annual dividend of $1.20 per share and has a dividend yield of 1.0%. Kelly Services pays out 21.6% of its earnings in the form of a dividend. Barrett Business Services pays out 16.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.
Kelly Services has a beta of 1.19, indicating that its share price is 19% more volatile than the S&P 500. Comparatively, Barrett Business Services has a beta of 1.37, indicating that its share price is 37% more volatile than the S&P 500.
Summary
Barrett Business Services beats Kelly Services on 12 of the 18 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding KELYA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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