GDS vs. IAS, WB, CDLX, VMEO, DSP, DADA, TRMR, RXT, NEXN, and HURN
Should you be buying GDS stock or one of its competitors? The main competitors of GDS include Integral Ad Science (IAS), Weibo (WB), Cardlytics (CDLX), Vimeo (VMEO), Viant Technology (DSP), Dada Nexus (DADA), Tremor International (TRMR), Rackspace Technology (RXT), Nexxen International (NEXN), and Huron Consulting Group (HURN).
GDS (NASDAQ:GDS) and Integral Ad Science (NASDAQ:IAS) are both small-cap business services companies, but which is the better investment? We will compare the two companies based on the strength of their earnings, community ranking, media sentiment, valuation, institutional ownership, risk, profitability, analyst recommendations and dividends.
GDS received 309 more outperform votes than Integral Ad Science when rated by MarketBeat users. Likewise, 63.72% of users gave GDS an outperform vote while only 55.00% of users gave Integral Ad Science an outperform vote.
GDS presently has a consensus price target of $15.69, indicating a potential upside of 86.31%. Integral Ad Science has a consensus price target of $16.77, indicating a potential upside of 77.08%. Given GDS's higher probable upside, research analysts plainly believe GDS is more favorable than Integral Ad Science.
Integral Ad Science has a net margin of 0.59% compared to GDS's net margin of -43.25%. Integral Ad Science's return on equity of 0.32% beat GDS's return on equity.
33.7% of GDS shares are held by institutional investors. Comparatively, 95.8% of Integral Ad Science shares are held by institutional investors. 8.0% of GDS shares are held by company insiders. Comparatively, 2.0% of Integral Ad Science shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.
Integral Ad Science has lower revenue, but higher earnings than GDS. GDS is trading at a lower price-to-earnings ratio than Integral Ad Science, indicating that it is currently the more affordable of the two stocks.
GDS has a beta of 0.31, suggesting that its share price is 69% less volatile than the S&P 500. Comparatively, Integral Ad Science has a beta of 1.58, suggesting that its share price is 58% more volatile than the S&P 500.
In the previous week, Integral Ad Science had 25 more articles in the media than GDS. MarketBeat recorded 32 mentions for Integral Ad Science and 7 mentions for GDS. Integral Ad Science's average media sentiment score of 0.25 beat GDS's score of 0.18 indicating that Integral Ad Science is being referred to more favorably in the news media.
Summary
Integral Ad Science beats GDS on 13 of the 18 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding GDS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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