CRTO vs. SEMR, VECO, PLUS, UPST, YY, VSAT, AGYS, SITM, PRGS, and ROG
Should you be buying Criteo stock or one of its competitors? The main competitors of Criteo include Semrush (SEMR), Veeco Instruments (VECO), ePlus (PLUS), Upstart (UPST), JOYY (YY), Viasat (VSAT), Agilysys (AGYS), SiTime (SITM), Progress Software (PRGS), and Rogers (ROG). These companies are all part of the "computer and technology" sector.
Semrush (NASDAQ:SEMR) and Criteo (NASDAQ:CRTO) are both mid-cap computer and technology companies, but which is the better business? We will compare the two companies based on the strength of their media sentiment, valuation, dividends, community ranking, institutional ownership, analyst recommendations, risk, earnings and profitability.
In the previous week, Semrush had 2 more articles in the media than Criteo. MarketBeat recorded 6 mentions for Semrush and 4 mentions for Criteo. Semrush's average media sentiment score of 1.06 beat Criteo's score of 0.53 indicating that Criteo is being referred to more favorably in the news media.
Semrush has a beta of 1.57, meaning that its stock price is 57% more volatile than the S&P 500. Comparatively, Criteo has a beta of 0.95, meaning that its stock price is 5% less volatile than the S&P 500.
Semrush currently has a consensus target price of $14.00, suggesting a potential downside of 11.05%. Criteo has a consensus target price of $37.89, suggesting a potential upside of 3.81%. Given Semrush's higher probable upside, analysts clearly believe Criteo is more favorable than Semrush.
Criteo received 515 more outperform votes than Semrush when rated by MarketBeat users. Likewise, 66.67% of users gave Criteo an outperform vote while only 56.06% of users gave Semrush an outperform vote.
Criteo has higher revenue and earnings than Semrush. Criteo is trading at a lower price-to-earnings ratio than Semrush, indicating that it is currently the more affordable of the two stocks.
Semrush has a net margin of 4.01% compared to Semrush's net margin of 2.96%. Semrush's return on equity of 12.33% beat Criteo's return on equity.
32.9% of Semrush shares are owned by institutional investors. Comparatively, 94.3% of Criteo shares are owned by institutional investors. 57.8% of Semrush shares are owned by company insiders. Comparatively, 1.1% of Criteo shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.
Summary
Criteo beats Semrush on 11 of the 18 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding CRTO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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