SKLZ vs. SGA, ALTO, BRAG, DLTH, ACU, BSET, PNST, WW, SCX, and MAMO
Should you be buying Skillz stock or one of its competitors? The main competitors of Skillz include Saga Communications (SGA), Alto Ingredients (ALTO), Bragg Gaming Group (BRAG), Duluth (DLTH), Acme United (ACU), Bassett Furniture Industries (BSET), Pinstripes (PNST), WW International (WW), L.S. Starrett (SCX), and Massimo Group (MAMO). These companies are all part of the "consumer discretionary" sector.
Skillz (NYSE:SKLZ) and Saga Communications (NASDAQ:SGA) are both small-cap consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their earnings, risk, media sentiment, institutional ownership, profitability, analyst recommendations, community ranking, valuation and dividends.
Skillz received 29 more outperform votes than Saga Communications when rated by MarketBeat users. Likewise, 55.38% of users gave Skillz an outperform vote while only 36.84% of users gave Saga Communications an outperform vote.
Skillz currently has a consensus price target of $11.50, suggesting a potential upside of 78.57%. Saga Communications has a consensus price target of $27.00, suggesting a potential upside of 34.66%. Given Skillz's higher possible upside, equities research analysts plainly believe Skillz is more favorable than Saga Communications.
Saga Communications has a net margin of 6.25% compared to Skillz's net margin of -78.69%. Saga Communications' return on equity of 4.33% beat Skillz's return on equity.
Skillz has a beta of 2.76, suggesting that its share price is 176% more volatile than the S&P 500. Comparatively, Saga Communications has a beta of 0.4, suggesting that its share price is 60% less volatile than the S&P 500.
In the previous week, Skillz had 5 more articles in the media than Saga Communications. MarketBeat recorded 12 mentions for Skillz and 7 mentions for Saga Communications. Saga Communications' average media sentiment score of 0.84 beat Skillz's score of -0.34 indicating that Saga Communications is being referred to more favorably in the news media.
19.4% of Skillz shares are owned by institutional investors. Comparatively, 74.3% of Saga Communications shares are owned by institutional investors. 22.7% of Skillz shares are owned by insiders. Comparatively, 21.9% of Saga Communications shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.
Saga Communications has lower revenue, but higher earnings than Skillz. Skillz is trading at a lower price-to-earnings ratio than Saga Communications, indicating that it is currently the more affordable of the two stocks.
Summary
Saga Communications beats Skillz on 10 of the 18 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding SKLZ and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip ChartThis chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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