HOG vs. FOXF, LVWR, DOOO, PII, LCID, MOD, XPEV, NIO, ALSN, and GT
Should you be buying Harley-Davidson stock or one of its competitors? The main competitors of Harley-Davidson include Fox Factory (FOXF), LiveWire Group (LVWR), BRP (DOOO), Polaris (PII), Lucid Group (LCID), Modine Manufacturing (MOD), XPeng (XPEV), NIO (NIO), Allison Transmission (ALSN), and Goodyear Tire & Rubber (GT). These companies are all part of the "auto/tires/trucks" sector.
Harley-Davidson (NYSE:HOG) and Fox Factory (NASDAQ:FOXF) are both auto/tires/trucks companies, but which is the superior investment? We will compare the two businesses based on the strength of their dividends, analyst recommendations, earnings, media sentiment, institutional ownership, community ranking, valuation, profitability and risk.
Harley-Davidson has a beta of 1.43, indicating that its share price is 43% more volatile than the S&P 500. Comparatively, Fox Factory has a beta of 1.64, indicating that its share price is 64% more volatile than the S&P 500.
Harley-Davidson has higher revenue and earnings than Fox Factory. Harley-Davidson is trading at a lower price-to-earnings ratio than Fox Factory, indicating that it is currently the more affordable of the two stocks.
Harley-Davidson received 496 more outperform votes than Fox Factory when rated by MarketBeat users. Likewise, 66.13% of users gave Harley-Davidson an outperform vote while only 65.59% of users gave Fox Factory an outperform vote.
85.1% of Harley-Davidson shares are owned by institutional investors. 0.9% of Harley-Davidson shares are owned by company insiders. Comparatively, 0.3% of Fox Factory shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.
Harley-Davidson currently has a consensus target price of $46.43, indicating a potential upside of 31.75%. Fox Factory has a consensus target price of $66.00, indicating a potential upside of 64.10%. Given Fox Factory's higher possible upside, analysts plainly believe Fox Factory is more favorable than Harley-Davidson.
Harley-Davidson has a net margin of 11.03% compared to Fox Factory's net margin of 8.25%. Harley-Davidson's return on equity of 19.48% beat Fox Factory's return on equity.
In the previous week, Harley-Davidson had 24 more articles in the media than Fox Factory. MarketBeat recorded 36 mentions for Harley-Davidson and 12 mentions for Fox Factory. Harley-Davidson's average media sentiment score of 0.62 beat Fox Factory's score of -0.02 indicating that Harley-Davidson is being referred to more favorably in the media.
Summary
Harley-Davidson beats Fox Factory on 13 of the 18 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding HOG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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