Chipotle Mexican Grill (CMG) Competitors

Yum! Brands (NYSE:YUM) and Chipotle Mexican Grill (NYSE:CMG) are both large-cap retail/wholesale companies, but which is the superior investment? We will compare the two companies based on the strength of their profitability, community ranking, earnings, risk, institutional ownership, valuation, analyst recommendations, dividends and media sentiment.

Does the media prefer YUM or CMG?

In the previous week, Chipotle Mexican Grill had 66 more articles in the media than Yum! Brands. MarketBeat recorded 93 mentions for Chipotle Mexican Grill and 27 mentions for Yum! Brands. Yum! Brands' average media sentiment score of 0.65 beat Chipotle Mexican Grill's score of 0.44 indicating that Chipotle Mexican Grill is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Yum! Brands	8 Very Positive mention(s)	2 Positive mention(s)	15 Neutral mention(s)	0 Negative mention(s)	1 Very Negative mention(s)	Neutral
Chipotle Mexican Grill	30 Very Positive mention(s)	7 Positive mention(s)	24 Neutral mention(s)	3 Negative mention(s)	2 Very Negative mention(s)	Positive

Is YUM or CMG more profitable?

Yum! Brands has a net margin of 22.57% compared to Yum! Brands' net margin of 12.70%. Yum! Brands' return on equity of 43.74% beat Chipotle Mexican Grill's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Yum! Brands	22.57%	-17.76%	24.72%
Chipotle Mexican Grill	12.70%	43.74%	16.55%

Does the MarketBeat Community prefer YUM or CMG?

Chipotle Mexican Grill received 592 more outperform votes than Yum! Brands when rated by MarketBeat users. However, 65.32% of users gave Yum! Brands an outperform vote while only 59.88% of users gave Chipotle Mexican Grill an outperform vote.

Company	Underperform	Outperform
Yum! Brands	Outperform Votes 1066 65.32%	Underperform Votes 566 34.68%
Chipotle Mexican Grill	Outperform Votes 1658 59.88%	Underperform Votes 1111 40.12%

Which has more volatility and risk, YUM or CMG?

Yum! Brands has a beta of 1.1, meaning that its stock price is 10% more volatile than the S&P 500. Comparatively, Chipotle Mexican Grill has a beta of 1.28, meaning that its stock price is 28% more volatile than the S&P 500.

Do institutionals & insiders have more ownership in YUM or CMG?

82.4% of Yum! Brands shares are held by institutional investors. Comparatively, 91.3% of Chipotle Mexican Grill shares are held by institutional investors. 0.3% of Yum! Brands shares are held by insiders. Comparatively, 1.0% of Chipotle Mexican Grill shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Which has better valuation & earnings, YUM or CMG?

Yum! Brands has higher earnings, but lower revenue than Chipotle Mexican Grill. Yum! Brands is trading at a lower price-to-earnings ratio than Chipotle Mexican Grill, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Yum! Brands	$7.08B	5.64	$1.60B	$5.59	25.36
Chipotle Mexican Grill	$9.87B	8.87	$1.23B	$46.86	68.01

Do analysts rate YUM or CMG?

Yum! Brands presently has a consensus target price of $144.75, suggesting a potential upside of 2.10%. Chipotle Mexican Grill has a consensus target price of $3,137.12, suggesting a potential downside of 1.56%. Given Chipotle Mexican Grill's higher possible upside, research analysts plainly believe Yum! Brands is more favorable than Chipotle Mexican Grill.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Yum! Brands	0 Sell rating(s)	9 Hold rating(s)	6 Buy rating(s)	0 Strong Buy rating(s)	2.40
Chipotle Mexican Grill	0 Sell rating(s)	9 Hold rating(s)	17 Buy rating(s)	0 Strong Buy rating(s)	2.65

Summary

Chipotle Mexican Grill beats Yum! Brands on 13 of the 18 factors compared between the two stocks.