MAR vs. HLT, LVS, LULU, CHTR, SONY, DKNG, RCL, EA, TCOM, and TTWO
Should you be buying Marriott International stock or one of its competitors? The main competitors of Marriott International include Hilton Worldwide (HLT), Las Vegas Sands (LVS), Lululemon Athletica (LULU), Charter Communications (CHTR), Sony Group (SONY), DraftKings (DKNG), Royal Caribbean Cruises (RCL), Electronic Arts (EA), Trip.com Group (TCOM), and Take-Two Interactive Software (TTWO). These companies are all part of the "consumer discretionary" sector.
Hilton Worldwide (NYSE:HLT) and Marriott International (NASDAQ:MAR) are both large-cap consumer discretionary companies, but which is the superior stock? We will compare the two companies based on the strength of their dividends, valuation, analyst recommendations, media sentiment, profitability, institutional ownership, earnings, community ranking and risk.
Marriott International has higher revenue and earnings than Hilton Worldwide. Marriott International is trading at a lower price-to-earnings ratio than Hilton Worldwide, indicating that it is currently the more affordable of the two stocks.
Marriott International received 30 more outperform votes than Hilton Worldwide when rated by MarketBeat users. However, 70.67% of users gave Hilton Worldwide an outperform vote while only 61.12% of users gave Marriott International an outperform vote.
Hilton Worldwide has a beta of 1.25, meaning that its share price is 25% more volatile than the S&P 500. Comparatively, Marriott International has a beta of 1.62, meaning that its share price is 62% more volatile than the S&P 500.
Hilton Worldwide presently has a consensus price target of $207.59, suggesting a potential upside of 4.98%. Marriott International has a consensus price target of $236.69, suggesting a potential upside of 1.21%. Given Marriott International's stronger consensus rating and higher probable upside, equities research analysts clearly believe Hilton Worldwide is more favorable than Marriott International.
Marriott International has a net margin of 13.00% compared to Marriott International's net margin of 11.41%. Marriott International's return on equity of -81.29% beat Hilton Worldwide's return on equity.
In the previous week, Hilton Worldwide had 5 more articles in the media than Marriott International. MarketBeat recorded 38 mentions for Hilton Worldwide and 33 mentions for Marriott International. Marriott International's average media sentiment score of 0.72 beat Hilton Worldwide's score of 0.60 indicating that Hilton Worldwide is being referred to more favorably in the media.
95.9% of Hilton Worldwide shares are held by institutional investors. Comparatively, 70.7% of Marriott International shares are held by institutional investors. 2.5% of Hilton Worldwide shares are held by company insiders. Comparatively, 12.3% of Marriott International shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.
Hilton Worldwide pays an annual dividend of $0.60 per share and has a dividend yield of 0.3%. Marriott International pays an annual dividend of $2.08 per share and has a dividend yield of 0.9%. Hilton Worldwide pays out 13.0% of its earnings in the form of a dividend. Marriott International pays out 20.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Marriott International has increased its dividend for 1 consecutive years. Marriott International is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.
Summary
Hilton Worldwide beats Marriott International on 11 of the 21 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding MAR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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