HNST vs. YSG, NHTC, FLGC, BWMX, BYON, MYPS, WOW, CDRO, SNBR, and POWW
Should you be buying Honest stock or one of its competitors? The main competitors of Honest include Yatsen (YSG), Natural Health Trends (NHTC), Flora Growth (FLGC), Betterware de México, S.A.P.I. de C.V. (BWMX), Beyond (BYON), PLAYSTUDIOS (MYPS), WideOpenWest (WOW), Codere Online Luxembourg (CDRO), Sleep Number (SNBR), and AMMO (POWW).
Honest (NASDAQ:HNST) and Yatsen (NYSE:YSG) are both small-cap consumer discretionary companies, but which is the better business? We will compare the two businesses based on the strength of their analyst recommendations, media sentiment, risk, earnings, dividends, institutional ownership, profitability, valuation and community ranking.
Honest has higher earnings, but lower revenue than Yatsen. Honest is trading at a lower price-to-earnings ratio than Yatsen, indicating that it is currently the more affordable of the two stocks.
Honest has a beta of 1.91, indicating that its share price is 91% more volatile than the S&P 500. Comparatively, Yatsen has a beta of -2.73, indicating that its share price is 373% less volatile than the S&P 500.
Honest has a net margin of -11.39% compared to Yatsen's net margin of -21.70%. Yatsen's return on equity of -7.97% beat Honest's return on equity.
Honest received 13 more outperform votes than Yatsen when rated by MarketBeat users. However, 36.36% of users gave Yatsen an outperform vote while only 35.59% of users gave Honest an outperform vote.
In the previous week, Honest had 4 more articles in the media than Yatsen. MarketBeat recorded 4 mentions for Honest and 0 mentions for Yatsen. Yatsen's average media sentiment score of 1.93 beat Honest's score of 0.94 indicating that Yatsen is being referred to more favorably in the news media.
45.5% of Honest shares are owned by institutional investors. 8.6% of Honest shares are owned by insiders. Comparatively, 29.0% of Yatsen shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.
Honest presently has a consensus price target of $4.55, suggesting a potential upside of 54.24%. Given Honest's higher possible upside, analysts plainly believe Honest is more favorable than Yatsen.
Summary
Honest beats Yatsen on 9 of the 17 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding HNST and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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