DAVIDsTEA (DTEA) Competitors

DAVIDsTEA (NASDAQ:DTEA) and 22nd Century Group (NASDAQ:XXII) are both small-cap consumer staples companies, but which is the better stock? We will contrast the two companies based on the strength of their valuation, analyst recommendations, risk, earnings, community ranking, media sentiment, institutional ownership, profitability and dividends.

Do institutionals & insiders have more ownership in DTEA or XXII?

0.9% of DAVIDsTEA shares are owned by institutional investors. Comparatively, 18.1% of 22nd Century Group shares are owned by institutional investors. 3.4% of DAVIDsTEA shares are owned by insiders. Comparatively, 0.4% of 22nd Century Group shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Is DTEA or XXII more profitable?

DAVIDsTEA has a net margin of -10.92% compared to 22nd Century Group's net margin of -167.13%. 22nd Century Group's return on equity of 7.51% beat DAVIDsTEA's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
DAVIDsTEA	-10.92%	-13.69%	-8.24%
22nd Century Group	-167.13%	7.51%	3.51%

Which has better earnings and valuation, DTEA or XXII?

DAVIDsTEA has higher revenue and earnings than 22nd Century Group. DAVIDsTEA is trading at a lower price-to-earnings ratio than 22nd Century Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
DAVIDsTEA	$91.55M	0.06	$62.38M	-$0.30	-0.67
22nd Century Group	$32.20M	0.16	-$140.77M	-$129.26	-0.01

Does the media refer more to DTEA or XXII?

In the previous week, DAVIDsTEA and DAVIDsTEA both had 2 articles in the media. 22nd Century Group's average media sentiment score of 0.62 beat DAVIDsTEA's score of 0.27 indicating that 22nd Century Group is being referred to more favorably in the news media.

Company	Overall Sentiment
DAVIDsTEA	Neutral
22nd Century Group	Positive

Do analysts recommend DTEA or XXII?

22nd Century Group has a consensus target price of $100.00, indicating a potential upside of 6,351.61%. Given 22nd Century Group's higher possible upside, analysts clearly believe 22nd Century Group is more favorable than DAVIDsTEA.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
DAVIDsTEA	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	N/A
22nd Century Group	0 Sell rating(s)	2 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.50

Does the MarketBeat Community prefer DTEA or XXII?

22nd Century Group received 117 more outperform votes than DAVIDsTEA when rated by MarketBeat users. Likewise, 69.20% of users gave 22nd Century Group an outperform vote while only 42.73% of users gave DAVIDsTEA an outperform vote.

Company	Underperform	Outperform
DAVIDsTEA	Outperform Votes 238 42.73%	Underperform Votes 319 57.27%
22nd Century Group	Outperform Votes 355 69.20%	Underperform Votes 158 30.80%

Which has more risk & volatility, DTEA or XXII?

DAVIDsTEA has a beta of 2.66, indicating that its share price is 166% more volatile than the S&P 500. Comparatively, 22nd Century Group has a beta of 1.5, indicating that its share price is 50% more volatile than the S&P 500.

Summary

22nd Century Group beats DAVIDsTEA on 10 of the 16 factors compared between the two stocks.