BTTR vs. DBGI, YOSH, MGOL, TC, JOANQ, CJJD, OCG, EXPR, ONFO, and JWEL
Should you be buying Better Choice stock or one of its competitors? The main competitors of Better Choice include Digital Brands Group (DBGI), Yoshiharu Global (YOSH), MGO Global (MGOL), TuanChe (TC), JOANN (JOANQ), China Jo-Jo Drugstores (CJJD), Oriental Culture (OCG), Express (EXPR), Onfolio (ONFO), and Jowell Global (JWEL). These companies are all part of the "retail/wholesale" sector.
Better Choice (NASDAQ:BTTR) and Digital Brands Group (NASDAQ:DBGI) are both small-cap retail/wholesale companies, but which is the superior business? We will compare the two companies based on the strength of their media sentiment, valuation, dividends, community ranking, institutional ownership, analyst recommendations, risk, profitability and earnings.
Better Choice received 4 more outperform votes than Digital Brands Group when rated by MarketBeat users.
Digital Brands Group has lower revenue, but higher earnings than Better Choice. Better Choice is trading at a lower price-to-earnings ratio than Digital Brands Group, indicating that it is currently the more affordable of the two stocks.
12.6% of Better Choice shares are owned by institutional investors. Comparatively, 1.6% of Digital Brands Group shares are owned by institutional investors. 30.1% of Better Choice shares are owned by insiders. Comparatively, 0.2% of Digital Brands Group shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.
Better Choice has a net margin of -59.00% compared to Digital Brands Group's net margin of -65.54%. Better Choice's return on equity of -95.23% beat Digital Brands Group's return on equity.
Better Choice has a beta of 0.54, meaning that its stock price is 46% less volatile than the S&P 500. Comparatively, Digital Brands Group has a beta of 1.27, meaning that its stock price is 27% more volatile than the S&P 500.
In the previous week, Better Choice and Better Choice both had 3 articles in the media. Digital Brands Group's average media sentiment score of 0.96 beat Better Choice's score of 0.00 indicating that Digital Brands Group is being referred to more favorably in the news media.
Summary
Better Choice beats Digital Brands Group on 8 of the 13 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding BTTR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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