ADTH vs. LGCL, TINV, NEXN, RXT, OB, TRMR, SST, DADA, OCFT, and DSP
Should you be buying AdTheorent stock or one of its competitors? The main competitors of AdTheorent include Lucas GC (LGCL), Tiga Acquisition (TINV), Nexxen International (NEXN), Rackspace Technology (RXT), Outbrain (OB), Tremor International (TRMR), System1 (SST), Dada Nexus (DADA), OneConnect Financial Technology (OCFT), and Viant Technology (DSP). These companies are all part of the "computer programming, data processing, & other computer related" industry.
Lucas GC (NASDAQ:LGCL) and AdTheorent (NASDAQ:ADTH) are both small-cap business services companies, but which is the superior investment? We will contrast the two businesses based on the strength of their analyst recommendations, community ranking, valuation, institutional ownership, dividends, media sentiment, profitability, earnings and risk.
Lucas GC has a net margin of 0.00% compared to Lucas GC's net margin of -2.67%. Lucas GC's return on equity of 0.77% beat AdTheorent's return on equity.
37.7% of AdTheorent shares are held by institutional investors. 7.1% of AdTheorent shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.
AdTheorent received 26 more outperform votes than Lucas GC when rated by MarketBeat users.
AdTheorent has a consensus price target of $4.69, suggesting a potential upside of 37.87%. Given Lucas GC's higher possible upside, analysts clearly believe AdTheorent is more favorable than Lucas GC.
AdTheorent has lower revenue, but higher earnings than Lucas GC.
In the previous week, AdTheorent had 10 more articles in the media than Lucas GC. MarketBeat recorded 12 mentions for AdTheorent and 2 mentions for Lucas GC. AdTheorent's average media sentiment score of 1.18 beat Lucas GC's score of 0.17 indicating that Lucas GC is being referred to more favorably in the media.
Summary
AdTheorent beats Lucas GC on 9 of the 12 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding ADTH and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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