Kellanova (K) Competitors

Kellanova (NYSE:K) and ON (NYSE:ONON) are both large-cap consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their analyst recommendations, community ranking, valuation, risk, profitability, institutional ownership, media sentiment, earnings and dividends.

Does the MarketBeat Community favor K or ONON?

Kellanova received 468 more outperform votes than ON when rated by MarketBeat users. However, 52.25% of users gave ON an outperform vote while only 52.13% of users gave Kellanova an outperform vote.

Company	Underperform	Outperform
Kellanova	Outperform Votes 526 52.13%	Underperform Votes 483 47.87%
ON	Outperform Votes 58 52.25%	Underperform Votes 53 47.75%

Is K or ONON more profitable?

Kellanova has a net margin of 6.41% compared to ON's net margin of 4.04%. Kellanova's return on equity of 37.07% beat ON's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Kellanova	6.41%	37.07%	8.29%
ON	4.04%	6.85%	4.52%

Do institutionals and insiders believe in K or ONON?

83.9% of Kellanova shares are held by institutional investors. Comparatively, 33.1% of ON shares are held by institutional investors. 1.8% of Kellanova shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Which has preferable earnings and valuation, K or ONON?

Kellanova has higher revenue and earnings than ON. Kellanova is trading at a lower price-to-earnings ratio than ON, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Kellanova	$13.12B	1.63	$951M	$2.67	23.38
ON	$2.00B	10.38	$88.67M	$0.27	121.85

Which has more volatility & risk, K or ONON?

Kellanova has a beta of 0.39, suggesting that its share price is 61% less volatile than the S&P 500. Comparatively, ON has a beta of 2.17, suggesting that its share price is 117% more volatile than the S&P 500.

Do analysts recommend K or ONON?

Kellanova currently has a consensus target price of $61.46, indicating a potential downside of 1.58%. ON has a consensus target price of $37.53, indicating a potential upside of 14.08%. Given ON's stronger consensus rating and higher possible upside, analysts clearly believe ON is more favorable than Kellanova.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Kellanova	0 Sell rating(s)	11 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.15
ON	0 Sell rating(s)	4 Hold rating(s)	13 Buy rating(s)	0 Strong Buy rating(s)	2.76

Does the media favor K or ONON?

In the previous week, Kellanova had 33 more articles in the media than ON. MarketBeat recorded 56 mentions for Kellanova and 23 mentions for ON. ON's average media sentiment score of 0.53 beat Kellanova's score of 0.40 indicating that ON is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Kellanova	11 Very Positive mention(s)	11 Positive mention(s)	23 Neutral mention(s)	3 Negative mention(s)	0 Very Negative mention(s)	Neutral
ON	9 Very Positive mention(s)	4 Positive mention(s)	4 Neutral mention(s)	1 Negative mention(s)	2 Very Negative mention(s)	Positive

Summary

Kellanova beats ON on 10 of the 18 factors compared between the two stocks.