Upland Software (UPLD) Competitors

WiMi Hologram Cloud (NASDAQ:WIMI) and Upland Software (NASDAQ:UPLD) are both small-cap computer and technology companies, but which is the superior investment? We will compare the two businesses based on the strength of their profitability, earnings, institutional ownership, media sentiment, valuation, risk, community ranking, analyst recommendations and dividends.

Does the media favor WIMI or UPLD?

In the previous week, Upland Software had 2 more articles in the media than WiMi Hologram Cloud. MarketBeat recorded 4 mentions for Upland Software and 2 mentions for WiMi Hologram Cloud. WiMi Hologram Cloud's average media sentiment score of 0.78 beat Upland Software's score of 0.47 indicating that Upland Software is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
WiMi Hologram Cloud	0 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Upland Software	0 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Does the MarketBeat Community prefer WIMI or UPLD?

Upland Software received 354 more outperform votes than WiMi Hologram Cloud when rated by MarketBeat users. However, 75.00% of users gave WiMi Hologram Cloud an outperform vote while only 66.23% of users gave Upland Software an outperform vote.

Company	Underperform	Outperform
WiMi Hologram Cloud	Outperform Votes 3 75.00%	Underperform Votes 1 25.00%
Upland Software	Outperform Votes 357 66.23%	Underperform Votes 182 33.77%

Which has more volatility & risk, WIMI or UPLD?

WiMi Hologram Cloud has a beta of 1.26, suggesting that its share price is 26% more volatile than the S&P 500. Comparatively, Upland Software has a beta of 1.01, suggesting that its share price is 1% more volatile than the S&P 500.

Do analysts rate WIMI or UPLD?

Upland Software has a consensus target price of $3.75, suggesting a potential upside of 34.89%. Given WiMi Hologram Cloud's higher possible upside, analysts clearly believe Upland Software is more favorable than WiMi Hologram Cloud.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
WiMi Hologram Cloud	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	N/A
Upland Software	2 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.00

Do insiders and institutionals hold more shares of WIMI or UPLD?

1.0% of WiMi Hologram Cloud shares are held by institutional investors. Comparatively, 77.8% of Upland Software shares are held by institutional investors. 35.6% of WiMi Hologram Cloud shares are held by company insiders. Comparatively, 9.2% of Upland Software shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Which has higher earnings and valuation, WIMI or UPLD?

WiMi Hologram Cloud has higher earnings, but lower revenue than Upland Software.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
WiMi Hologram Cloud	$82.65M	1.01	-$59.47M	N/A	N/A
Upland Software	$297.85M	0.26	-$179.87M	-$4.75	-0.59

Is WIMI or UPLD more profitable?

WiMi Hologram Cloud has a net margin of 0.00% compared to WiMi Hologram Cloud's net margin of -46.64%. WiMi Hologram Cloud's return on equity of 13.87% beat Upland Software's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
WiMi Hologram Cloud	N/A	N/A	N/A
Upland Software	-46.64%	13.87%	1.85%

Summary

Upland Software beats WiMi Hologram Cloud on 9 of the 15 factors compared between the two stocks.