SWBI vs. RGR, NPK, POWW, WRAP, VSTO, MBUU, GTN.A, AMCX, GTN, and ACEL
Should you be buying Smith & Wesson Brands stock or one of its competitors? The main competitors of Smith & Wesson Brands include Sturm, Ruger & Company, Inc. (RGR), National Presto Industries (NPK), AMMO (POWW), Wrap Technologies (WRAP), Vista Outdoor (VSTO), Malibu Boats (MBUU), Gray Television (GTN.A), AMC Networks (AMCX), Gray Television (GTN), and Accel Entertainment (ACEL).
Sturm, Ruger & Company, Inc. (NYSE:RGR) and Smith & Wesson Brands (NASDAQ:SWBI) are both small-cap consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their institutional ownership, earnings, analyst recommendations, community ranking, risk, profitability, dividends, media sentiment and valuation.
Sturm, Ruger & Company, Inc. received 299 more outperform votes than Smith & Wesson Brands when rated by MarketBeat users. Likewise, 65.92% of users gave Sturm, Ruger & Company, Inc. an outperform vote while only 49.06% of users gave Smith & Wesson Brands an outperform vote.
Sturm, Ruger & Company, Inc. has a beta of 0.31, suggesting that its share price is 69% less volatile than the S&P 500. Comparatively, Smith & Wesson Brands has a beta of 1.17, suggesting that its share price is 17% more volatile than the S&P 500.
64.0% of Sturm, Ruger & Company, Inc. shares are owned by institutional investors. Comparatively, 59.3% of Smith & Wesson Brands shares are owned by institutional investors. 3.5% of Sturm, Ruger & Company, Inc. shares are owned by company insiders. Comparatively, 1.0% of Smith & Wesson Brands shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.
Sturm, Ruger & Company, Inc. pays an annual dividend of $0.92 per share and has a dividend yield of 2.1%. Smith & Wesson Brands pays an annual dividend of $0.48 per share and has a dividend yield of 3.0%. Sturm, Ruger & Company, Inc. pays out 39.8% of its earnings in the form of a dividend. Smith & Wesson Brands pays out 84.2% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Sturm, Ruger & Company, Inc. has raised its dividend for 1 consecutive years and Smith & Wesson Brands has raised its dividend for 3 consecutive years. Smith & Wesson Brands is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.
Sturm, Ruger & Company, Inc. has higher revenue and earnings than Smith & Wesson Brands. Sturm, Ruger & Company, Inc. is trading at a lower price-to-earnings ratio than Smith & Wesson Brands, indicating that it is currently the more affordable of the two stocks.
Smith & Wesson Brands has a consensus price target of $18.00, indicating a potential upside of 11.66%. Given Sturm, Ruger & Company, Inc.'s higher probable upside, analysts clearly believe Smith & Wesson Brands is more favorable than Sturm, Ruger & Company, Inc..
Sturm, Ruger & Company, Inc. has a net margin of 7.71% compared to Sturm, Ruger & Company, Inc.'s net margin of 5.05%. Smith & Wesson Brands' return on equity of 12.30% beat Sturm, Ruger & Company, Inc.'s return on equity.
In the previous week, Sturm, Ruger & Company, Inc. had 3 more articles in the media than Smith & Wesson Brands. MarketBeat recorded 3 mentions for Sturm, Ruger & Company, Inc. and 0 mentions for Smith & Wesson Brands. Smith & Wesson Brands' average media sentiment score of 0.76 beat Sturm, Ruger & Company, Inc.'s score of 0.00 indicating that Sturm, Ruger & Company, Inc. is being referred to more favorably in the media.
Summary
Sturm, Ruger & Company, Inc. beats Smith & Wesson Brands on 14 of the 21 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding SWBI and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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