SOND vs. RDI, TOON, JRSH, COE, PMNT, AGAE, CMLS, SNAL, TCS, and NFTG
Should you be buying Sonder stock or one of its competitors? The main competitors of Sonder include Reading International (RDI), Kartoon Studios (TOON), Jerash Holdings (US) (JRSH), 51Talk Online Education Group (COE), Perfect Moment (PMNT), Allied Gaming & Entertainment (AGAE), Cumulus Media (CMLS), Snail (SNAL), The Container Store Group (TCS), and NFT Gaming (NFTG). These companies are all part of the "consumer discretionary" sector.
Sonder (NASDAQ:SOND) and Reading International (NASDAQ:RDI) are both small-cap consumer discretionary companies, but which is the superior investment? We will contrast the two companies based on the strength of their media sentiment, valuation, dividends, profitability, risk, earnings, analyst recommendations, institutional ownership and community ranking.
In the previous week, Sonder had 3 more articles in the media than Reading International. MarketBeat recorded 7 mentions for Sonder and 4 mentions for Reading International. Sonder's average media sentiment score of 0.10 beat Reading International's score of -0.24 indicating that Sonder is being referred to more favorably in the media.
Reading International received 217 more outperform votes than Sonder when rated by MarketBeat users. Likewise, 50.00% of users gave Reading International an outperform vote while only 48.39% of users gave Sonder an outperform vote.
45.9% of Sonder shares are held by institutional investors. Comparatively, 44.7% of Reading International shares are held by institutional investors. 7.7% of Sonder shares are held by insiders. Comparatively, 23.5% of Reading International shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.
Sonder has a beta of 1.31, indicating that its share price is 31% more volatile than the S&P 500. Comparatively, Reading International has a beta of 1.59, indicating that its share price is 59% more volatile than the S&P 500.
Reading International has lower revenue, but higher earnings than Sonder. Reading International is trading at a lower price-to-earnings ratio than Sonder, indicating that it is currently the more affordable of the two stocks.
Reading International has a net margin of -14.77% compared to Sonder's net margin of -43.62%. Sonder's return on equity of 0.00% beat Reading International's return on equity.
Sonder currently has a consensus target price of $23.00, indicating a potential upside of 566.67%. Given Sonder's higher probable upside, research analysts plainly believe Sonder is more favorable than Reading International.
Summary
Reading International beats Sonder on 9 of the 16 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding SOND and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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