Plum Acquisition Corp. I (PLMI) Competitors

Plum Acquisition Corp. I (NASDAQ:PLMI) and AdTheorent (NASDAQ:ADTH) are both small-cap computer and technology companies, but which is the superior investment? We will compare the two businesses based on the strength of their institutional ownership, analyst recommendations, community ranking, profitability, valuation, risk, earnings, media sentiment and dividends.

Does the MarketBeat Community believe in PLMI or ADTH?

AdTheorent received 26 more outperform votes than Plum Acquisition Corp. I when rated by MarketBeat users.

Company	Underperform	Outperform
Plum Acquisition Corp. I	N/A	N/A
AdTheorent	Outperform Votes 26 61.90%	Underperform Votes 16 38.10%

Which has more risk & volatility, PLMI or ADTH?

Plum Acquisition Corp. I has a beta of 0.02, suggesting that its share price is 98% less volatile than the S&P 500. Comparatively, AdTheorent has a beta of 1.21, suggesting that its share price is 21% more volatile than the S&P 500.

Does the media prefer PLMI or ADTH?

In the previous week, AdTheorent had 3 more articles in the media than Plum Acquisition Corp. I. MarketBeat recorded 5 mentions for AdTheorent and 2 mentions for Plum Acquisition Corp. I. Plum Acquisition Corp. I's average media sentiment score of 1.89 beat AdTheorent's score of 0.19 indicating that Plum Acquisition Corp. I is being referred to more favorably in the media.

Company	Overall Sentiment
Plum Acquisition Corp. I	Very Positive
AdTheorent	Neutral

Do analysts prefer PLMI or ADTH?

AdTheorent has a consensus price target of $4.69, indicating a potential upside of 46.71%. Given AdTheorent's higher possible upside, analysts plainly believe AdTheorent is more favorable than Plum Acquisition Corp. I.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Plum Acquisition Corp. I	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	N/A
AdTheorent	0 Sell rating(s)	3 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.25

Which has higher earnings and valuation, PLMI or ADTH?

AdTheorent has higher revenue and earnings than Plum Acquisition Corp. I.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Plum Acquisition Corp. I	N/A	N/A	-$30K	N/A	N/A
AdTheorent	$170.81M	1.72	$10K	-$0.06	-53.24

Do institutionals & insiders have more ownership in PLMI or ADTH?

25.9% of Plum Acquisition Corp. I shares are held by institutional investors. Comparatively, 37.7% of AdTheorent shares are held by institutional investors. 71.0% of Plum Acquisition Corp. I shares are held by insiders. Comparatively, 7.1% of AdTheorent shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Is PLMI or ADTH more profitable?

Plum Acquisition Corp. I has a net margin of 0.00% compared to AdTheorent's net margin of -2.67%. AdTheorent's return on equity of 0.77% beat Plum Acquisition Corp. I's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Plum Acquisition Corp. I	N/A	-20.73%	-9.03%
AdTheorent	-2.67%	0.77%	0.64%

Summary

AdTheorent beats Plum Acquisition Corp. I on 10 of the 13 factors compared between the two stocks.