NRC vs. HSII, YEXT, TIXT, IMXI, RERE, VMEO, PGRU, NVRI, CCO, and VVI
Should you be buying National Research stock or one of its competitors? The main competitors of National Research include Heidrick & Struggles International (HSII), Yext (YEXT), TELUS International (Cda) (TIXT), International Money Express (IMXI), ATRenew (RERE), Vimeo (VMEO), PropertyGuru Group (PGRU), Enviri (NVRI), Clear Channel Outdoor (CCO), and Viad (VVI). These companies are all part of the "business services" sector.
Heidrick & Struggles International (NASDAQ:HSII) and National Research (NASDAQ:NRC) are both small-cap business services companies, but which is the better investment? We will contrast the two businesses based on the strength of their valuation, risk, earnings, dividends, media sentiment, analyst recommendations, institutional ownership, profitability and community ranking.
Heidrick & Struggles International received 82 more outperform votes than National Research when rated by MarketBeat users. However, 61.67% of users gave National Research an outperform vote while only 55.78% of users gave Heidrick & Struggles International an outperform vote.
Heidrick & Struggles International currently has a consensus price target of $36.50, suggesting a potential upside of 1.47%. Given National Research's higher probable upside, research analysts plainly believe Heidrick & Struggles International is more favorable than National Research.
In the previous week, Heidrick & Struggles International had 10 more articles in the media than National Research. MarketBeat recorded 12 mentions for Heidrick & Struggles International and 2 mentions for National Research. National Research's average media sentiment score of 0.20 beat Heidrick & Struggles International's score of 0.13 indicating that Heidrick & Struggles International is being referred to more favorably in the media.
National Research has a net margin of 20.60% compared to National Research's net margin of 4.95%. Heidrick & Struggles International's return on equity of 54.83% beat National Research's return on equity.
Heidrick & Struggles International pays an annual dividend of $0.60 per share and has a dividend yield of 1.7%. National Research pays an annual dividend of $0.48 per share and has a dividend yield of 1.5%. Heidrick & Struggles International pays out 23.4% of its earnings in the form of a dividend. National Research pays out 38.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Heidrick & Struggles International is clearly the better dividend stock, given its higher yield and lower payout ratio.
Heidrick & Struggles International has a beta of 0.88, indicating that its stock price is 12% less volatile than the S&P 500. Comparatively, National Research has a beta of 0.45, indicating that its stock price is 55% less volatile than the S&P 500.
90.1% of Heidrick & Struggles International shares are held by institutional investors. Comparatively, 47.3% of National Research shares are held by institutional investors. 1.3% of Heidrick & Struggles International shares are held by company insiders. Comparatively, 2.0% of National Research shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.
Heidrick & Struggles International has higher revenue and earnings than National Research. Heidrick & Struggles International is trading at a lower price-to-earnings ratio than National Research, indicating that it is currently the more affordable of the two stocks.
Summary
Heidrick & Struggles International beats National Research on 12 of the 19 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding NRC and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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