MORN vs. BEN, GFL, DOCU, IPG, CNM, GEN, RTO, RBA, WPP, and PATH
Should you be buying Morningstar stock or one of its competitors? The main competitors of Morningstar include Franklin Resources (BEN), GFL Environmental (GFL), DocuSign (DOCU), Interpublic Group of Companies (IPG), Core & Main (CNM), Gen Digital (GEN), Rentokil Initial (RTO), RB Global (RBA), WPP (WPP), and UiPath (PATH).
Morningstar (NASDAQ:MORN) and Franklin Resources (NYSE:BEN) are both large-cap business services companies, but which is the superior business? We will compare the two companies based on the strength of their media sentiment, valuation, dividends, community ranking, institutional ownership, analyst recommendations, risk, profitability and earnings.
Morningstar pays an annual dividend of $1.62 per share and has a dividend yield of 0.5%. Franklin Resources pays an annual dividend of $1.24 per share and has a dividend yield of 5.3%. Morningstar pays out 32.7% of its earnings in the form of a dividend. Franklin Resources pays out 70.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.
Franklin Resources has higher revenue and earnings than Morningstar. Franklin Resources is trading at a lower price-to-earnings ratio than Morningstar, indicating that it is currently the more affordable of the two stocks.
In the previous week, Morningstar had 9 more articles in the media than Franklin Resources. MarketBeat recorded 18 mentions for Morningstar and 9 mentions for Franklin Resources. Morningstar's average media sentiment score of 0.43 beat Franklin Resources' score of 0.30 indicating that Morningstar is being referred to more favorably in the media.
Franklin Resources received 165 more outperform votes than Morningstar when rated by MarketBeat users. However, 57.43% of users gave Morningstar an outperform vote while only 40.78% of users gave Franklin Resources an outperform vote.
Franklin Resources has a net margin of 11.09% compared to Morningstar's net margin of 10.13%. Morningstar's return on equity of 21.79% beat Franklin Resources' return on equity.
Morningstar has a beta of 1.15, indicating that its share price is 15% more volatile than the S&P 500. Comparatively, Franklin Resources has a beta of 1.44, indicating that its share price is 44% more volatile than the S&P 500.
Morningstar currently has a consensus price target of $320.00, suggesting a potential upside of 8.13%. Franklin Resources has a consensus price target of $26.00, suggesting a potential upside of 10.73%. Given Franklin Resources' higher possible upside, analysts clearly believe Franklin Resources is more favorable than Morningstar.
57.0% of Morningstar shares are owned by institutional investors. Comparatively, 47.6% of Franklin Resources shares are owned by institutional investors. 37.7% of Morningstar shares are owned by company insiders. Comparatively, 24.1% of Franklin Resources shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.
Summary
Morningstar beats Franklin Resources on 13 of the 20 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding MORN and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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