GrowGeneration (GRWG) Competitors

22nd Century Group (NASDAQ:XXII) and GrowGeneration (NASDAQ:GRWG) are both small-cap consumer staples companies, but which is the better business? We will contrast the two companies based on the strength of their dividends, valuation, analyst recommendations, media sentiment, institutional ownership, risk, profitability, community ranking and earnings.

Do analysts prefer XXII or GRWG?

22nd Century Group currently has a consensus price target of $100.00, suggesting a potential upside of 11,459.36%. GrowGeneration has a consensus price target of $3.88, suggesting a potential upside of 54.38%. Given GrowGeneration's stronger consensus rating and higher possible upside, analysts plainly believe 22nd Century Group is more favorable than GrowGeneration.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
22nd Century Group	0 Sell rating(s)	2 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.50
GrowGeneration	0 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.33

Which has more risk and volatility, XXII or GRWG?

22nd Century Group has a beta of 1.42, suggesting that its share price is 42% more volatile than the S&P 500. Comparatively, GrowGeneration has a beta of 3.09, suggesting that its share price is 209% more volatile than the S&P 500.

Does the media prefer XXII or GRWG?

In the previous week, 22nd Century Group had 3 more articles in the media than GrowGeneration. MarketBeat recorded 3 mentions for 22nd Century Group and 0 mentions for GrowGeneration. 22nd Century Group's average media sentiment score of 1.18 beat GrowGeneration's score of 0.25 indicating that GrowGeneration is being referred to more favorably in the news media.

Company	Overall Sentiment
22nd Century Group	Neutral
GrowGeneration	Positive

Is XXII or GRWG more profitable?

GrowGeneration has a net margin of -22.68% compared to GrowGeneration's net margin of -167.13%. GrowGeneration's return on equity of 50.46% beat 22nd Century Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
22nd Century Group	-167.13%	50.46%	13.88%
GrowGeneration	-22.68%	-18.00%	-13.06%

Do insiders and institutionals hold more shares of XXII or GRWG?

18.1% of 22nd Century Group shares are owned by institutional investors. Comparatively, 36.0% of GrowGeneration shares are owned by institutional investors. 0.4% of 22nd Century Group shares are owned by insiders. Comparatively, 7.1% of GrowGeneration shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Does the MarketBeat Community believe in XXII or GRWG?

22nd Century Group received 302 more outperform votes than GrowGeneration when rated by MarketBeat users. Likewise, 68.93% of users gave 22nd Century Group an outperform vote while only 61.63% of users gave GrowGeneration an outperform vote.

Company	Underperform	Outperform
22nd Century Group	Outperform Votes 355 68.93%	Underperform Votes 160 31.07%
GrowGeneration	Outperform Votes 53 61.63%	Underperform Votes 33 38.37%

Which has stronger earnings and valuation, XXII or GRWG?

GrowGeneration has higher revenue and earnings than 22nd Century Group. GrowGeneration is trading at a lower price-to-earnings ratio than 22nd Century Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
22nd Century Group	$32.20M	0.22	-$140.77M	-$129.26	-0.01
GrowGeneration	$225.88M	0.67	-$46.50M	-$0.79	-3.18

Summary

22nd Century Group and GrowGeneration tied by winning 9 of the 18 factors compared between the two stocks.