SLF vs. PUK, PRU, MFC, CRBG, AEG, RGA, MET, PRI, VICI, and VTMX
Should you be buying Sun Life Financial stock or one of its competitors? The main competitors of Sun Life Financial include Prudential (PUK), Prudential Financial (PRU), Manulife Financial (MFC), Corebridge Financial (CRBG), Aegon (AEG), Reinsurance Group of America (RGA), MetLife (MET), Primerica (PRI), VICI Properties (VICI), and Corporación Inmobiliaria Vesta (VTMX). These companies are all part of the "finance" sector.
Sun Life Financial (NYSE:SLF) and Prudential (NYSE:PUK) are both large-cap finance companies, but which is the superior business? We will contrast the two companies based on the strength of their institutional ownership, media sentiment, risk, dividends, profitability, analyst recommendations, earnings, valuation and community ranking.
In the previous week, Sun Life Financial had 8 more articles in the media than Prudential. MarketBeat recorded 10 mentions for Sun Life Financial and 2 mentions for Prudential. Sun Life Financial's average media sentiment score of 0.76 beat Prudential's score of 0.47 indicating that Sun Life Financial is being referred to more favorably in the media.
Sun Life Financial has a beta of 1.01, meaning that its share price is 1% more volatile than the S&P 500. Comparatively, Prudential has a beta of 1.29, meaning that its share price is 29% more volatile than the S&P 500.
Sun Life Financial currently has a consensus target price of $77.00, indicating a potential upside of 49.02%. Given Sun Life Financial's stronger consensus rating and higher probable upside, analysts plainly believe Sun Life Financial is more favorable than Prudential.
Sun Life Financial pays an annual dividend of $2.32 per share and has a dividend yield of 4.5%. Prudential pays an annual dividend of $0.57 per share and has a dividend yield of 3.1%. Sun Life Financial pays out 59.8% of its earnings in the form of a dividend.
Sun Life Financial received 37 more outperform votes than Prudential when rated by MarketBeat users. However, 62.67% of users gave Prudential an outperform vote while only 62.36% of users gave Sun Life Financial an outperform vote.
Sun Life Financial has a net margin of 7.79% compared to Prudential's net margin of 0.00%. Sun Life Financial's return on equity of 17.30% beat Prudential's return on equity.
Sun Life Financial has higher revenue and earnings than Prudential.
52.3% of Sun Life Financial shares are held by institutional investors. Comparatively, 1.9% of Prudential shares are held by institutional investors. 0.1% of Prudential shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.
Summary
Sun Life Financial beats Prudential on 13 of the 18 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding SLF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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