MAX vs. ADV, RPAY, PAYO, PSFE, CNDT, VVI, IMXI, ACCD, LQDT, and FA
Should you be buying MediaAlpha stock or one of its competitors? The main competitors of MediaAlpha include Advantage Solutions (ADV), Repay (RPAY), Payoneer Global (PAYO), Paysafe (PSFE), Conduent (CNDT), Viad (VVI), International Money Express (IMXI), Accolade (ACCD), Liquidity Services (LQDT), and First Advantage (FA). These companies are all part of the "business services, not elsewhere classified" industry.
MediaAlpha (NYSE:MAX) and Advantage Solutions (NASDAQ:ADV) are both small-cap business services companies, but which is the better business? We will contrast the two businesses based on the strength of their earnings, profitability, risk, valuation, media sentiment, analyst recommendations, community ranking, institutional ownership and dividends.
MediaAlpha presently has a consensus price target of $21.50, indicating a potential upside of 7.93%. Advantage Solutions has a consensus price target of $3.43, indicating a potential downside of 2.18%. Given MediaAlpha's stronger consensus rating and higher probable upside, equities research analysts clearly believe MediaAlpha is more favorable than Advantage Solutions.
MediaAlpha has higher earnings, but lower revenue than Advantage Solutions. Advantage Solutions is trading at a lower price-to-earnings ratio than MediaAlpha, indicating that it is currently the more affordable of the two stocks.
Advantage Solutions has a net margin of -0.36% compared to MediaAlpha's net margin of -7.76%. MediaAlpha's return on equity of 0.00% beat Advantage Solutions' return on equity.
64.4% of MediaAlpha shares are owned by institutional investors. Comparatively, 49.8% of Advantage Solutions shares are owned by institutional investors. 11.5% of MediaAlpha shares are owned by company insiders. Comparatively, 6.2% of Advantage Solutions shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.
In the previous week, MediaAlpha had 3 more articles in the media than Advantage Solutions. MarketBeat recorded 18 mentions for MediaAlpha and 15 mentions for Advantage Solutions. MediaAlpha's average media sentiment score of 0.55 beat Advantage Solutions' score of 0.55 indicating that MediaAlpha is being referred to more favorably in the media.
MediaAlpha received 23 more outperform votes than Advantage Solutions when rated by MarketBeat users. Likewise, 63.46% of users gave MediaAlpha an outperform vote while only 27.78% of users gave Advantage Solutions an outperform vote.
MediaAlpha has a beta of 1.32, meaning that its stock price is 32% more volatile than the S&P 500. Comparatively, Advantage Solutions has a beta of 1.57, meaning that its stock price is 57% more volatile than the S&P 500.
Summary
MediaAlpha beats Advantage Solutions on 13 of the 18 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding MAX and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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