Kellanova (K) Competitors

Kellanova (NYSE:K) and ON (NYSE:ONON) are both large-cap consumer discretionary companies, but which is the better investment? We will compare the two companies based on the strength of their risk, dividends, earnings, profitability, community ranking, valuation, analyst recommendations, media sentiment and institutional ownership.

Is K or ONON more profitable?

Kellanova has a net margin of 6.25% compared to ON's net margin of 4.04%. Kellanova's return on equity of 35.17% beat ON's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Kellanova	6.25%	35.17%	8.09%
ON	4.04%	6.85%	4.52%

Does the MarketBeat Community prefer K or ONON?

Kellanova received 471 more outperform votes than ON when rated by MarketBeat users. Likewise, 52.29% of users gave Kellanova an outperform vote while only 50.93% of users gave ON an outperform vote.

Company	Underperform	Outperform
Kellanova	Outperform Votes 526 52.29%	Underperform Votes 480 47.71%
ON	Outperform Votes 55 50.93%	Underperform Votes 53 49.07%

Does the media favor K or ONON?

In the previous week, Kellanova and Kellanova both had 16 articles in the media. Kellanova's average media sentiment score of 0.55 beat ON's score of 0.31 indicating that Kellanova is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Kellanova	8 Very Positive mention(s)	1 Positive mention(s)	5 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
ON	4 Very Positive mention(s)	4 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	2 Very Negative mention(s)	Neutral

Do institutionals and insiders hold more shares of K or ONON?

83.9% of Kellanova shares are owned by institutional investors. Comparatively, 33.1% of ON shares are owned by institutional investors. 1.8% of Kellanova shares are owned by insiders. Comparatively, 68.6% of ON shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Which has better valuation & earnings, K or ONON?

Kellanova has higher revenue and earnings than ON. Kellanova is trading at a lower price-to-earnings ratio than ON, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Kellanova	$13.12B	1.50	$951M	$2.75	20.99
ON	$2.00B	10.35	$88.67M	$0.27	121.44

Do analysts recommend K or ONON?

Kellanova presently has a consensus target price of $62.27, suggesting a potential upside of 7.86%. ON has a consensus target price of $37.13, suggesting a potential upside of 13.25%. Given ON's stronger consensus rating and higher possible upside, analysts clearly believe ON is more favorable than Kellanova.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Kellanova	0 Sell rating(s)	11 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.15
ON	0 Sell rating(s)	4 Hold rating(s)	13 Buy rating(s)	0 Strong Buy rating(s)	2.76

Which has more risk & volatility, K or ONON?

Kellanova has a beta of 0.4, meaning that its share price is 60% less volatile than the S&P 500. Comparatively, ON has a beta of 2.16, meaning that its share price is 116% more volatile than the S&P 500.

Summary

Kellanova beats ON on 10 of the 17 factors compared between the two stocks.