Vera Bradley (VRA) Competitors

Vera Bradley (NASDAQ:VRA) and BARK (NYSE:BARK) are both small-cap retail/wholesale companies, but which is the superior investment? We will contrast the two businesses based on the strength of their community ranking, earnings, institutional ownership, risk, analyst recommendations, media sentiment, profitability, valuation and dividends.

Do insiders and institutionals hold more shares of VRA or BARK?

59.9% of Vera Bradley shares are owned by institutional investors. Comparatively, 28.8% of BARK shares are owned by institutional investors. 11.8% of Vera Bradley shares are owned by insiders. Comparatively, 14.4% of BARK shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Does the media refer more to VRA or BARK?

In the previous week, BARK had 8 more articles in the media than Vera Bradley. MarketBeat recorded 15 mentions for BARK and 7 mentions for Vera Bradley. BARK's average media sentiment score of 0.29 beat Vera Bradley's score of 0.07 indicating that BARK is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Vera Bradley	1 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Neutral
BARK	4 Very Positive mention(s)	1 Positive mention(s)	6 Neutral mention(s)	4 Negative mention(s)	0 Very Negative mention(s)	Neutral

Does the MarketBeat Community prefer VRA or BARK?

Vera Bradley received 342 more outperform votes than BARK when rated by MarketBeat users. Likewise, 55.69% of users gave Vera Bradley an outperform vote while only 36.59% of users gave BARK an outperform vote.

Company	Underperform	Outperform
Vera Bradley	Outperform Votes 357 55.69%	Underperform Votes 284 44.31%
BARK	Outperform Votes 15 36.59%	Underperform Votes 26 63.41%

Which has more volatility & risk, VRA or BARK?

Vera Bradley has a beta of 1.89, indicating that its stock price is 89% more volatile than the S&P 500. Comparatively, BARK has a beta of 1.54, indicating that its stock price is 54% more volatile than the S&P 500.

Do analysts rate VRA or BARK?

Vera Bradley presently has a consensus price target of $10.00, suggesting a potential upside of 51.52%. BARK has a consensus price target of $1.60, suggesting a potential upside of 39.13%. Given Vera Bradley's stronger consensus rating and higher probable upside, analysts clearly believe Vera Bradley is more favorable than BARK.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Vera Bradley	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00
BARK	0 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.33

Which has higher valuation & earnings, VRA or BARK?

Vera Bradley has higher earnings, but lower revenue than BARK. BARK is trading at a lower price-to-earnings ratio than Vera Bradley, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Vera Bradley	$470.79M	0.43	$7.84M	$0.25	26.40
BARK	$494.72M	0.41	-$61.52M	-$0.27	-4.26

Is VRA or BARK more profitable?

Vera Bradley has a net margin of 1.66% compared to BARK's net margin of -9.36%. Vera Bradley's return on equity of 6.69% beat BARK's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Vera Bradley	1.66%	6.69%	4.47%
BARK	-9.36%	-25.15%	-10.79%

Summary

Vera Bradley beats BARK on 13 of the 17 factors compared between the two stocks.