TRAK vs. BCOV, PCYG, EGHT, QBTS, SOHU, TCX, OOMA, TRVG, INOD, and LTRPA
Should you be buying Dealertrack Technologies stock or one of its competitors? The main competitors of Dealertrack Technologies include Brightcove (BCOV), Park City Group (PCYG), 8X8 (EGHT), D-Wave Quantum (QBTS), Sohu.com (SOHU), Tucows (TCX), Ooma (OOMA), trivago (TRVG), Innodata (INOD), and Liberty TripAdvisor (LTRPA). These companies are all part of the "data processing & preparation" industry.
Brightcove (NASDAQ:BCOV) and Dealertrack Technologies (NASDAQ:TRAK) are both small-cap computer and technology companies, but which is the superior stock? We will compare the two companies based on the strength of their valuation, media sentiment, profitability, community ranking, dividends, analyst recommendations, institutional ownership, earnings and risk.
Dealertrack Technologies has a net margin of 29.63% compared to Dealertrack Technologies' net margin of -11.38%. Brightcove's return on equity of 12.87% beat Dealertrack Technologies' return on equity.
In the previous week, Brightcove and Brightcove both had 3 articles in the media. Brightcove's average media sentiment score of 0.00 beat Dealertrack Technologies' score of -0.32 indicating that Dealertrack Technologies is being referred to more favorably in the news media.
Brightcove has a beta of 0.68, suggesting that its share price is 32% less volatile than the S&P 500. Comparatively, Dealertrack Technologies has a beta of 0.88, suggesting that its share price is 12% less volatile than the S&P 500.
Dealertrack Technologies has lower revenue, but higher earnings than Brightcove. Brightcove is trading at a lower price-to-earnings ratio than Dealertrack Technologies, indicating that it is currently the more affordable of the two stocks.
Brightcove received 233 more outperform votes than Dealertrack Technologies when rated by MarketBeat users. Likewise, 72.14% of users gave Brightcove an outperform vote while only 58.74% of users gave Dealertrack Technologies an outperform vote.
80.1% of Brightcove shares are held by institutional investors. Comparatively, 27.4% of Dealertrack Technologies shares are held by institutional investors. 3.7% of Brightcove shares are held by company insiders. Comparatively, 3.9% of Dealertrack Technologies shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.
Brightcove currently has a consensus target price of $4.00, suggesting a potential upside of 145.40%. Given Dealertrack Technologies' higher possible upside, equities analysts clearly believe Brightcove is more favorable than Dealertrack Technologies.
Summary
Dealertrack Technologies beats Brightcove on 10 of the 16 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding TRAK and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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