SONO vs. VZIO, CNK, MBC, MCW, SIX, FUN, CABO, ATGE, CMPR, and LAUR
Should you be buying Sonos stock or one of its competitors? The main competitors of Sonos include VIZIO (VZIO), Cinemark (CNK), MasterBrand (MBC), Mister Car Wash (MCW), Six Flags Entertainment (SIX), Cedar Fair (FUN), Cable One (CABO), Adtalem Global Education (ATGE), Cimpress (CMPR), and Laureate Education (LAUR). These companies are all part of the "consumer discretionary" sector.
Sonos (NASDAQ:SONO) and VIZIO (NYSE:VZIO) are both mid-cap consumer discretionary companies, but which is the superior stock? We will compare the two companies based on the strength of their profitability, risk, community ranking, analyst recommendations, dividends, media sentiment, earnings, institutional ownership and valuation.
VIZIO has a net margin of 1.68% compared to Sonos' net margin of -0.28%. VIZIO's return on equity of 6.84% beat Sonos' return on equity.
85.8% of Sonos shares are held by institutional investors. Comparatively, 66.2% of VIZIO shares are held by institutional investors. 3.3% of Sonos shares are held by insiders. Comparatively, 45.1% of VIZIO shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.
Sonos has a beta of 2, indicating that its share price is 100% more volatile than the S&P 500. Comparatively, VIZIO has a beta of 2.08, indicating that its share price is 108% more volatile than the S&P 500.
VIZIO has higher revenue and earnings than Sonos. Sonos is trading at a lower price-to-earnings ratio than VIZIO, indicating that it is currently the more affordable of the two stocks.
In the previous week, Sonos had 24 more articles in the media than VIZIO. MarketBeat recorded 33 mentions for Sonos and 9 mentions for VIZIO. Sonos' average media sentiment score of 0.03 beat VIZIO's score of -0.20 indicating that Sonos is being referred to more favorably in the media.
Sonos received 252 more outperform votes than VIZIO when rated by MarketBeat users. Likewise, 69.47% of users gave Sonos an outperform vote while only 46.84% of users gave VIZIO an outperform vote.
Sonos currently has a consensus price target of $21.00, indicating a potential upside of 21.11%. VIZIO has a consensus price target of $10.77, indicating a potential upside of 3.39%. Given Sonos' stronger consensus rating and higher possible upside, analysts clearly believe Sonos is more favorable than VIZIO.
Summary
Sonos and VIZIO tied by winning 9 of the 18 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding SONO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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