LESL vs. EWCZ, BIOX, OTLY, LVRO, AVO, BRCC, AFRI, NUS, BGS, and CRESY
Should you be buying Leslie's stock or one of its competitors? The main competitors of Leslie's include European Wax Center (EWCZ), Bioceres Crop Solutions (BIOX), Oatly Group (OTLY), Lavoro (LVRO), Mission Produce (AVO), BRC (BRCC), Forafric Global (AFRI), Nu Skin Enterprises (NUS), B&G Foods (BGS), and Cresud Sociedad Anónima, Comercial, Inmobiliaria, Financiera y Agropecuaria (CRESY). These companies are all part of the "consumer staples" sector.
Leslie's (NASDAQ:LESL) and European Wax Center (NASDAQ:EWCZ) are both small-cap consumer staples companies, but which is the superior investment? We will compare the two businesses based on the strength of their dividends, profitability, analyst recommendations, institutional ownership, earnings, valuation, risk, media sentiment and community ranking.
In the previous week, Leslie's had 28 more articles in the media than European Wax Center. MarketBeat recorded 29 mentions for Leslie's and 1 mentions for European Wax Center. European Wax Center's average media sentiment score of 0.74 beat Leslie's' score of 0.19 indicating that European Wax Center is being referred to more favorably in the news media.
European Wax Center has a net margin of 4.04% compared to Leslie's' net margin of 1.25%. European Wax Center's return on equity of 6.69% beat Leslie's' return on equity.
Leslie's has a beta of 1.06, meaning that its stock price is 6% more volatile than the S&P 500. Comparatively, European Wax Center has a beta of 1.26, meaning that its stock price is 26% more volatile than the S&P 500.
Leslie's received 15 more outperform votes than European Wax Center when rated by MarketBeat users. However, 50.00% of users gave European Wax Center an outperform vote while only 41.35% of users gave Leslie's an outperform vote.
Leslie's has higher revenue and earnings than European Wax Center. Leslie's is trading at a lower price-to-earnings ratio than European Wax Center, indicating that it is currently the more affordable of the two stocks.
82.1% of European Wax Center shares are held by institutional investors. 3.5% of Leslie's shares are held by company insiders. Comparatively, 6.1% of European Wax Center shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.
Leslie's currently has a consensus target price of $6.37, suggesting a potential upside of 35.75%. European Wax Center has a consensus target price of $17.00, suggesting a potential upside of 54.69%. Given European Wax Center's stronger consensus rating and higher possible upside, analysts plainly believe European Wax Center is more favorable than Leslie's.
Summary
European Wax Center beats Leslie's on 13 of the 18 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding LESL and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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