Hertz Global (HTZ) Competitors

Hertz Global (NASDAQ:HTZ) and SP Plus (NASDAQ:SP) are both small-cap transportation companies, but which is the superior stock? We will contrast the two businesses based on the strength of their profitability, analyst recommendations, community ranking, institutional ownership, media sentiment, risk, valuation, earnings and dividends.

Does the MarketBeat Community prefer HTZ or SP?

Hertz Global received 256 more outperform votes than SP Plus when rated by MarketBeat users. Likewise, 61.83% of users gave Hertz Global an outperform vote while only 59.91% of users gave SP Plus an outperform vote.

Company	Underperform	Outperform
Hertz Global	Outperform Votes 528 61.83%	Underperform Votes 326 38.17%
SP Plus	Outperform Votes 272 59.91%	Underperform Votes 182 40.09%

Do analysts prefer HTZ or SP?

Hertz Global currently has a consensus price target of $10.56, indicating a potential upside of 118.09%. SP Plus has a consensus price target of $52.00, indicating a potential upside of 0.91%. Given Hertz Global's higher probable upside, research analysts clearly believe Hertz Global is more favorable than SP Plus.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Hertz Global	2 Sell rating(s)	6 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.75
SP Plus	0 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

Which has more risk and volatility, HTZ or SP?

Hertz Global has a beta of 2.16, suggesting that its stock price is 116% more volatile than the S&P 500. Comparatively, SP Plus has a beta of 1.22, suggesting that its stock price is 22% more volatile than the S&P 500.

Which has better earnings and valuation, HTZ or SP?

Hertz Global has higher revenue and earnings than SP Plus. Hertz Global is trading at a lower price-to-earnings ratio than SP Plus, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Hertz Global	$9.37B	0.16	$616M	-$0.39	-12.41
SP Plus	$1.81B	0.56	$31.10M	$1.52	33.90

Is HTZ or SP more profitable?

Hertz Global has a net margin of 2.49% compared to SP Plus' net margin of 1.68%. SP Plus' return on equity of 22.21% beat Hertz Global's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Hertz Global	2.49%	-11.64%	-1.40%
SP Plus	1.68%	22.21%	4.77%

Does the media prefer HTZ or SP?

In the previous week, SP Plus had 8 more articles in the media than Hertz Global. MarketBeat recorded 9 mentions for SP Plus and 1 mentions for Hertz Global. Hertz Global's average media sentiment score of 1.00 beat SP Plus' score of -0.29 indicating that Hertz Global is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Hertz Global	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
SP Plus	3 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Do insiders and institutionals hold more shares of HTZ or SP?

99.2% of Hertz Global shares are owned by institutional investors. Comparatively, 94.0% of SP Plus shares are owned by institutional investors. 0.9% of Hertz Global shares are owned by company insiders. Comparatively, 1.4% of SP Plus shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Summary

Hertz Global beats SP Plus on 9 of the 17 factors compared between the two stocks.