PZC vs. W7L, MCB, ACRL, REVB, NICL, WIL, CCEP, AEP, MPE, and KITW
Should you be buying PZ Cussons stock or one of its competitors? The main competitors of PZ Cussons include Warpaint London (W7L), McBride (MCB), Accrol Group (ACRL), Revolution Beauty Group (REVB), Nichols (NICL), Wilmington (WIL), Coca-Cola Europacific Partners (CCEP), Anglo-Eastern Plantations (AEP), M.P. Evans Group (MPE), and Kitwave Group (KITW). These companies are all part of the "consumer defensive" sector.
PZ Cussons (LON:PZC) and Warpaint London (LON:W7L) are both small-cap consumer defensive companies, but which is the superior investment? We will contrast the two businesses based on the strength of their community ranking, institutional ownership, media sentiment, dividends, analyst recommendations, earnings, risk, profitability and valuation.
Warpaint London has a net margin of 11.00% compared to PZ Cussons' net margin of -5.65%. Warpaint London's return on equity of 20.31% beat PZ Cussons' return on equity.
In the previous week, Warpaint London had 10 more articles in the media than PZ Cussons. MarketBeat recorded 12 mentions for Warpaint London and 2 mentions for PZ Cussons. Warpaint London's average media sentiment score of 0.86 beat PZ Cussons' score of 0.56 indicating that Warpaint London is being referred to more favorably in the news media.
PZ Cussons has a beta of 0.29, indicating that its stock price is 71% less volatile than the S&P 500. Comparatively, Warpaint London has a beta of 0.73, indicating that its stock price is 27% less volatile than the S&P 500.
PZ Cussons received 249 more outperform votes than Warpaint London when rated by MarketBeat users. However, 56.30% of users gave Warpaint London an outperform vote while only 51.97% of users gave PZ Cussons an outperform vote.
PZ Cussons currently has a consensus price target of GBX 146.50, suggesting a potential upside of 44.19%. Warpaint London has a consensus price target of GBX 550, suggesting a potential upside of 16.40%. Given PZ Cussons' higher possible upside, analysts plainly believe PZ Cussons is more favorable than Warpaint London.
47.8% of PZ Cussons shares are held by institutional investors. Comparatively, 31.5% of Warpaint London shares are held by institutional investors. 46.0% of PZ Cussons shares are held by company insiders. Comparatively, 50.9% of Warpaint London shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.
PZ Cussons pays an annual dividend of GBX 5 per share and has a dividend yield of 4.9%. Warpaint London pays an annual dividend of GBX 8 per share and has a dividend yield of 1.7%. PZ Cussons pays out -6,250.0% of its earnings in the form of a dividend. Warpaint London pays out 7,272.7% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. PZ Cussons is clearly the better dividend stock, given its higher yield and lower payout ratio.
Warpaint London has lower revenue, but higher earnings than PZ Cussons. PZ Cussons is trading at a lower price-to-earnings ratio than Warpaint London, indicating that it is currently the more affordable of the two stocks.
Summary
Warpaint London beats PZ Cussons on 13 of the 19 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding PZC and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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