IMB vs. BATS, ABF, TSCO, BNZL, CCH, SBRY, BME, RKT, DGE, and OCDO
Should you be buying Imperial Brands stock or one of its competitors? The main competitors of Imperial Brands include British American Tobacco (BATS), Associated British Foods (ABF), Tesco (TSCO), Bunzl (BNZL), Coca-Cola HBC (CCH), J Sainsbury (SBRY), B&M European Value Retail (BME), Reckitt Benckiser Group (RKT), Diageo (DGE), and Ocado Group (OCDO). These companies are all part of the "consumer defensive" sector.
British American Tobacco (LON:BATS) and Imperial Brands (LON:IMB) are both large-cap consumer defensive companies, but which is the better investment? We will compare the two businesses based on the strength of their dividends, risk, valuation, media sentiment, analyst recommendations, earnings, institutional ownership, community ranking and profitability.
In the previous week, British American Tobacco had 4 more articles in the media than Imperial Brands. MarketBeat recorded 5 mentions for British American Tobacco and 1 mentions for Imperial Brands. Imperial Brands' average media sentiment score of 1.18 beat British American Tobacco's score of 0.00 indicating that British American Tobacco is being referred to more favorably in the media.
Imperial Brands has lower revenue, but higher earnings than British American Tobacco. British American Tobacco is trading at a lower price-to-earnings ratio than Imperial Brands, indicating that it is currently the more affordable of the two stocks.
British American Tobacco has a beta of 0.25, suggesting that its stock price is 75% less volatile than the S&P 500. Comparatively, Imperial Brands has a beta of 0.43, suggesting that its stock price is 57% less volatile than the S&P 500.
Imperial Brands has a net margin of 12.88% compared to Imperial Brands' net margin of -52.66%. British American Tobacco's return on equity of 34.80% beat Imperial Brands' return on equity.
British American Tobacco presently has a consensus price target of GBX 3,166.67, suggesting a potential upside of 29.04%. Imperial Brands has a consensus price target of GBX 2,197, suggesting a potential upside of 17.49%. Given Imperial Brands' higher probable upside, equities analysts clearly believe British American Tobacco is more favorable than Imperial Brands.
British American Tobacco pays an annual dividend of GBX 236 per share and has a dividend yield of 9.6%. Imperial Brands pays an annual dividend of GBX 147 per share and has a dividend yield of 7.9%. British American Tobacco pays out -3,647.6% of its earnings in the form of a dividend. Imperial Brands pays out 5,927.4% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. British American Tobacco is clearly the better dividend stock, given its higher yield and lower payout ratio.
41.8% of British American Tobacco shares are held by institutional investors. Comparatively, 70.5% of Imperial Brands shares are held by institutional investors. 10.5% of British American Tobacco shares are held by company insiders. Comparatively, 7.2% of Imperial Brands shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.
British American Tobacco received 597 more outperform votes than Imperial Brands when rated by MarketBeat users. Likewise, 74.04% of users gave British American Tobacco an outperform vote while only 69.53% of users gave Imperial Brands an outperform vote.
Summary
British American Tobacco and Imperial Brands tied by winning 10 of the 20 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding IMB and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip ChartThis chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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