ASCL vs. YOU, FOUR, NFG, GAMA, ZEG, SONG, MONY, BCG, HTWS, and KWS
Should you be buying Ascential stock or one of its competitors? The main competitors of Ascential include YouGov (YOU), 4imprint Group (FOUR), Next 15 Group (NFG), Gamma Communications (GAMA), Zegona Communications (ZEG), Hipgnosis Songs (SONG), Moneysupermarket.com Group (MONY), Baltic Classifieds Group (BCG), Helios Towers (HTWS), and Keywords Studios (KWS). These companies are all part of the "communication services" sector.
YouGov (LON:YOU) and Ascential (LON:ASCL) are both small-cap communication services companies, but which is the superior investment? We will compare the two companies based on the strength of their dividends, profitability, analyst recommendations, institutional ownership, earnings, community ranking, risk, media sentiment and valuation.
YouGov has a net margin of 8.41% compared to YouGov's net margin of -92.68%. Ascential's return on equity of 14.24% beat YouGov's return on equity.
In the previous week, YouGov had 1 more articles in the media than Ascential. MarketBeat recorded 4 mentions for YouGov and 3 mentions for Ascential. YouGov's average media sentiment score of 1.07 beat Ascential's score of -0.01 indicating that Ascential is being referred to more favorably in the news media.
YouGov has a beta of 0.78, suggesting that its stock price is 22% less volatile than the S&P 500. Comparatively, Ascential has a beta of 1.12, suggesting that its stock price is 12% more volatile than the S&P 500.
YouGov has higher revenue and earnings than Ascential. YouGov is trading at a lower price-to-earnings ratio than Ascential, indicating that it is currently the more affordable of the two stocks.
YouGov presently has a consensus price target of GBX 1,350, indicating a potential upside of 59.25%. Ascential has a consensus price target of GBX 285, indicating a potential downside of 9.20%. Given Ascential's higher probable upside, research analysts plainly believe YouGov is more favorable than Ascential.
Ascential received 273 more outperform votes than YouGov when rated by MarketBeat users. Likewise, 79.71% of users gave Ascential an outperform vote while only 67.27% of users gave YouGov an outperform vote.
72.1% of YouGov shares are owned by institutional investors. Comparatively, 99.9% of Ascential shares are owned by institutional investors. 10.2% of YouGov shares are owned by company insiders. Comparatively, 7.0% of Ascential shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.
YouGov pays an annual dividend of GBX 9 per share and has a dividend yield of 1.1%. Ascential pays an annual dividend of GBX 6 per share and has a dividend yield of 1.9%. YouGov pays out 4,500.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Ascential pays out 60,000.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.
Summary
YouGov beats Ascential on 10 of the 19 factors compared between the two stocks.
Get Ascential News Delivered to You Automatically
Sign up to receive the latest news and ratings for ASCL and its competitors with MarketBeat's FREE daily newsletter.
This chart shows the number of new MarketBeat users adding ASCL and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of LON and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Ascential Competitors List
Related Companies and Tools
